Advertising
Top stories summarized by our editors
5/23/2018

It's possible to find a new job in another city before you move there, but make sure you plan for the move several months in advance, writes career coach Ashley Stahl. Leverage your contacts to make new connections, and think about which organizations and industries you might want to work for.

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Forbes
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Ashley Stahl
5/23/2018

The number of sellers offering six-second video ads was up 300% in the first quarter compared with the same period in 2017, accounting for 2.8% of all video advertising, an increase from 0.4%, per Extreme Reach. The company predicts that six-second ads will experience "exponential increases" due to their completion rates being markedly higher than other video ad formats.

5/23/2018

R&R Partners' latest ads for the Las Vegas Convention and Visitors Authority's "What Happens Here Stays Here" campaign feature emotional stories, including two women getting married and a couple using a vacation to resolve their marital issues. The push includes TV and digital spots and aims to "redefine what adult freedom means in 2018 in a world celebrating empowerment and inclusiveness," said Arnie DiGeorge of R&R Partners.

5/23/2018

The Ad Council and the Susan G. Komen organization have launched a campaign to raise awareness among black women of the risk of breast cancer. A pro-bono spot from Translation shows black women surrounded by the female friends who have championed and supported them throughout their lives, and urges them to pay equal attention to their own breast health, or in other words, to "Know Your Girls."

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The Drum (Scotland)
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Ad Council, Susan G. Komen
5/23/2018

Omnicom's PHD has won the global media account for UK financial services and banking firm HSBC, replacing WPP's Mindshare. Estimates value the account as high as $400 million per year.

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HSBC, PHD, WPP
5/23/2018

The Culture Marketing Council has recognized Sprint as the 2018 Marketer of the Year for its commitment to marketing campaigns that address the Hispanic market. The award was earned in part due to Sprint's diversity in executive leadership, including CEO Marcelo Claure, who is the first Hispanic-American CEO in the wireless carrier industry.

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Android Headlines
5/23/2018

Mexican sparkling mineral water Topo Chico grew by more than 30% in the first quarter of 2018 after being bought out by Coca-Cola last year. The growth is credited to increased distribution and a commitment to staying true to the brand's Mexican roots.

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Abasto online
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Coca-Cola
5/23/2018

Radio continues to play a big role in the listening habits of Hispanics, and Adam Jacobson, editor-in-chief of Radio and Television Business Report, says Latino consumers continue to enjoy streaming audio. He interviews Stacie de Armas, vice president of Strategic Initiatives and Consumer Engagement at Nielsen, to uncover more trends in Hispanic listening habits that can benefit marketers.

5/23/2018

In its latest "Speechless" campaign, McDonald's tapped a stable of celebrities to explain how delicious their burgers are for customers who are rendered mute as they eat them. One of those celebrities is Luis Fonsi, of "Despacito" fame.

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Abasto online
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Luis Fonsi, McDonald
5/23/2018

NCC Media has named Nicolle Pangis as its new president and CEO upon the retirement of Greg Schaefer. Pangis was formerly the chief operating officer at GroupM's [m] Platform, was the global chief operating officer at Xaxis before that and is "armed with premium multi-screen television content, great viewership insights and the scale required to deliver on advertisers needs," said David Kline, president of media sales at Charter Communications.