Advertising
Top stories summarized by our editors
11/20/2017

Grey New York's new spot for Volvo's XC-60 stars NASA's Catherine "Cady" Coleman, who was on the International Space Station for more than six months and was an adviser to Sandra Bullock for her role in "Gravity." Coleman also contributed to the writing of the ad, which tells the story of her journey to space and back.

Full Story:
Adweek
11/17/2017

Fred & Farid New York's new campaign for Louis XIII Cognac features a song recorded by Pharrell Williams that will be released in 100 years, but only if humans have stepped up to tackle global warming. The only version of the track was recorded on clay vinyl, made from soil from the Cognac region, and will be stored in a safe in the brand's cellars, protected from everything except flooding.

11/17/2017

FF New York's new digital campaign for HP celebrates LGBTQ employees and tells talented people from all walks of life that they would be welcomed and valued if they came to work for the company. "Proud Portraits" is based on Harvard Business Review research that shows that one-third of LGBTQ staff conceal their personal lives at work.

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Adweek, PRWeek
More Summaries:
HP, Harvard Business Review, New York
11/17/2017

Carmichael Lynch is celebrating a decade of Subaru of America's "Share the Love" initiative, during which the brand has donated $94 million to charities such as Meals on Wheels, America Society for the Prevention of Cruelty to Animals, the National Park Foundation and Make-A-Wish Foundation. The spots showcase heartwarming stories of how real people and animals have been helped and are running across TV, digital and social.

11/17/2017

The Federal Communications Commission has given the green light to Next Gen TV -- a feature that enables more targeted TV ads by allowing networks to track viewing behavior as well as offering improved pictures and interactive services. "This is game-changing technology for broadcasting and our viewers," said Gordon Smith, president of the National Association of Broadcasters.

11/17/2017

Co.create NYC and Kellogg's are opening a permanent cereal cafe in New York City's Union Square, which will include an open kitchen where consumers can see the cereal concoctions being created. The store will also feature a do-it-yourself "cereal creation station," and the menu will incorporate popular items from the brand's former pop-up cafe in Times Square.

11/17/2017

The agency model needs an overhaul to successfully navigate advertising's changing landscape, writes engageSimply's Judy Shapiro. "It's time to rebuild the agency model from the ground up with an emphasis on agility, measurability and efficiency," she explains, saying agencies need to step up their involvement in tech.

Full Story:
Ad Age
More Summaries:
Judy Shapiro, engageSimply
11/17/2017

McCann New York and MullenLowe Mediahub have been selected as Ulta Beauty's creative and media agencies of record. The brand invested about $50 million in paid media last year, Kantar Media reports.

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Kantar Media, McCann, Ulta Beauty
11/16/2017

On Black Friday alone US consumers will spend more than 6 million hours shopping with the five leading mobile-first shopping apps, according to App Annie estimates. The entire week is shaping up as a record period for shopping time spent on mobile with a 45% gain from two years ago.

Full Story:
TechCrunch
More Summaries:
Black Friday, two years, Annie
11/16/2017

VaynerMedia's three-minute spot for Budweiser bids an emotional farewell to brand ambassador and NASCAR driver Dale Earnhardt Jr., who is retiring at the end of this season and who first partnered with the brand in 1999. The video pays tribute to the best moments in his career as Lord Huron's "The Night We Met" plays in the background, and a 30-second version will debut Sunday during the televised broadcast of Earnhardt's final race.

Full Story:
Adweek
More Summaries:
Dale Earnhardt Jr., Budweiser, NASCAR