Advertising
Top stories summarized by our editors
6/14/2018

Do your research on a company before you go into an interview to show that you're proactive and want to work there, and be prepared to ask questions, David Jensen writes. Review your achievements and experience as they relate to the potential job, and think about specific problems you've faced and what the results were.

6/14/2018

Deutsch New York and Busch took over the small town of Cherry Valley, N.Y., to tell resident Joe Gray's children that all their dad really wants for Father's Day this year is not a silly mug or another tie, but some beer. Storefronts, yards and streets were adorned with signs and billboards reinforcing the message, and the brand will also surprise another dad this year, who will be chosen via fans' nominations using #BuschFathersDay.

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The Drum (Scotland)
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Busch, Busch, Joe Gray
6/14/2018

Figliulo & Partners' Father's Day ad for American Century Investments features a man valiantly embracing a healthier lifestyle filled with green smoothies and exercise in order to be there for his daughter. The spot, which is running across social, digital and TV, ends with the line "When you're more invested, you do more."

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Ad Age
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Figliulo & Partners
6/14/2018

Around 27% of WPP shareholders didn't vote in favor of the company's remuneration report, which gives Martin Sorrell "good leaver" status and therefore rewards him over the next five years with up to $26.7 million. Shareholders expressed concern about the lack of details surrounding the former CEO's departure and whether the termination package is justified, but Chairman Roberto Quarta said, "I believe that the board has acted appropriately through this process."

6/14/2018

Under Armour's new spot shows Stephen Curry's NBA Finals win and a host of people complaining about how his domination is ruining the game, and the ad ends with a boy saying, "If you don't like it, do something about it." The brand also treated Oakland, Calif., to a pop-up store that allowed fans to immerse themselves in the game using virtual reality headsets.

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Stephen Curry, NBA
6/14/2018

Six-second television ads receive 8% more attention than 30-second spots and 11% more than 15-second ads, the Advertising Research Foundation reports. The study analyzed over 100,000 unique airings on broadcast and cable networks in partnership with TVision Insights.

6/14/2018

If you're asked to help a colleague with a task, show them the process, even if it takes more time than doing it yourself, Kat Boogaard writes. Set clear expectations, don't offer to take on too much of the workload, and don't feel obliged to step in and do your teammates' work if they are slacking off.

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The Muse
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Kat Boogaard
6/14/2018

Possible has achieved its goal of an even gender split with its two newest recruits -- executive creative directors Val Carlson and Jason Marks for Los Angeles and New York, respectively. "We still have some work to do on the diversity piece, but achieving gender balance amongst the senior creative ranks is pretty remarkable," said Possible's Danielle Trivisonno-Hawley.

6/13/2018

"Shock and Awe" director Rob Reiner tells SmartBrief in this interview that he co-founded Castle Rock because he wanted "a safe place" for himself and other filmmakers to come and create the work they wanted. When making a movie, Reiner said, he knows he can deal with actors and their egos if they respect the script and know that he, as a director, has a clear vision and takes action.

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SmartBrief/Leadership
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Rob Reiner, SmartBrief
6/13/2018

Adobe's $1.68 billion purchase of Magento is the latest move by tech firms to challenge Amazon's dominance in online shopping, and their foray into the market, combined with a focus on micro and disruptor brands, means the retail industry is at an interesting crossroads, writes Tomer Tagrin. "[E]commerce is poised to be the most exciting (and optimistic part) of retail in the years ahead," he predicts.

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SmartBrief/Marketing