Advertising
Top stories summarized by our editors
12/12/2017

Microsoft's animated holiday spot from m:united//McCann and Blk-Ops features a young woman jumping into a 3D outer space world with a host of magical characters inspired by creative available on the brand's community site, Remix 3D. "3D Holiday" touts the creative capabilities of the Surface Book and encourages "people to join us in creating a kinder, more inclusive world through the power and magic of 3D," says Microsoft's Kathleen Hall.

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Adweek, Ad Age
12/12/2017

Figliulo & Partners' new cinematic-style holiday spot for Virgin Atlantic and Delta Air Lines tells the story of a black sheep brother showing up for Christmas with thoughtless gifts for his nephews and niece, a tall tale and finally an apology for ruining his brother's wedding. "It's a heartwarming reunion and features characters people could identify with, versus the very romanticized ads you get this time of the year," says Virgin Atlantic's Claire Cronin.

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Ad Age
12/12/2017

Subway is centralizing its entire North American creative and media business with Dentsu Aegis Network after a review, with mcgarrybowen leading creative and Carat managing media. The brand invested around $100 million in US measured media in 2017's first quarter, per Kantar Media.

12/12/2017

Agencies are dialing back the "holiday cards" competition, which traditionally sees shops vying against each other to create the best cards for clients, as the practice is being seen as increasingly "frivolous," Barkley's Katy Hornaday said. Barkley is instead giving the money budgeted for holiday cards to its local Big Brothers Big Sisters organization, and DDB North America is divvying up its card budget to leave random gifts of $500 next to sleeping homeless people in cities including Chicago, San Francisco, New York and Toronto.

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Digiday
12/12/2017

We Are Unlimited, the McDonald's-dedicated agency created by Omnicom, has recruited former iCrossing President Mark Mulhern as its CEO. Mulhern discusses the importance of an integrated approach, the agency's plans to work with more clients in 2018 and how it distinguishes itself from Omnicom.

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AdExchanger
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Omnicom, McDonald
12/11/2017

Pereira & O'Dell's holiday campaign for Coca-Cola features a spot directed by Theodore Melfi, which tells the humorous tale of a modern Santa helping a nerdy mall elf win the heart of a girl. "A Magic Thank You" is running worldwide across social, digital and in cinemas, and it includes interactive Facebook masks that let users turn themselves into Santa or the brand's polar bears.

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Adweek
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Pereira, Santa, Santa, O'Dell, Facebook
12/11/2017

Hudson Rouge's holiday campaign for Lincoln features wish list "experts" -- children who list the things they'd like for the holidays, including a TV spot where a girl wishes for snow and reindeer in California. Another girl's wish list includes a pet unicorn, her sister not having to wear braces and her mom having some time to relax -- but she'll settle for a giant movie theater in her backyard to enjoy time with her family, which the brand helps her to achieve.

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Adweek
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Lincoln
12/11/2017

Agencies, led by Baldwin& and Hunter S. & Thompson, have created the Troll Tax in a bid to fight back against online trolls. Consumers can enter the URL of a negative Twitter comment on the Troll Tax site and donate to a charity in the troll's name and publicly tweet back to the troll in question to inform them that their statement spurred a charitable donation.

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Twitter, Baldwin
12/11/2017

Lack of consumer trust and poor execution of personalization by brands cost American companies $756 billion in 2016, as 41% of customers changed brands, per the Accenture Strategy Global Consumer Pulse Research report. Ninety-two percent of US consumers said it's critical for brands to safeguard their private information, while 79% expressed frustration at brands that failed to use their data appropriately, the study found.

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Accenture, Ninety-two percent
12/11/2017

Nickelodeon's "Winter Refresh" campaign from animation studio Aardman Nathan Love features 20 original spots that star some of the network's favorite characters. The stop-motion clips include SpongeBob cavorting on a frozen pond and Clyde McBride and Lincoln Loud of "The Loud House" getting into trouble as they try to install holiday lights on a roof.

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Nickelodeon, Lincoln