USA Network's drama "The Sinner" has been renewed for a second summer season. Bill Pullman returns in his role as Detective Harry Ambrose, who will investigate the murder of two parents by their 11-year-old son.
McCann New York touted National Geographic's new series "One Strange Rock" by giving those who attended a New York premiere "Space Projection Helmets" to enable them to experience what it's like to be an astronaut. The 25 helmets will tour schools, museums and science centers across the US to give young people the chance to immerse themselves in space.
Let what you love to do guide your career, advises AirAsia CEO Tony Fernandes. "You've got to enjoy going to work and when you're passionate about something, when you enjoy it, you're going to be better at it," he said.
WPP's Martin Sorrell spoke at Advertising Week Europe about Procter & Gamble's Marc Pritchard's call for less bureaucracy and more creativity from agencies, saying, "75% of the time we spend should be around the creative product of our craft rather than being strategic, account management or whatever it happens to be." He went on to explain the company's responsive strategies in satisfying clients' zero-based budgeting demands, saying the strategies are "much less bureaucratic, much less layered, much more creatively-driven, much more principle-driven."
US women are growing in spending power and time spent consuming media, according to Nielsen's Q2 2017 Total Audience Report. The report found multicultural women are more conscious consumers, with 62% of Hispanic women saying they buy based on quality of products and not on price.
After trying to land a spot at SXSW while singing in English for nearly a decade, Miami musician Mario Giancarlo's new band, in which he sings in Spanish, got in on its first try. Giancarlo says it could have been a diversity pick, but he also says he believes Hispanic artists could be more prominent throughout the US, perhaps by embracing their roots a bit more.
Jim Kalmenson, owner of several radio stations, was awarded a 2018 Medallas de Cortez Award as Hispanic Broadcaster of the Year at the 2018 Hispanic Radio Conference. Kalmenson took the opportunity to point out the short shrift Hispanic audiences receive, asserting "We are grossly underrepresented … our research suggests that Spanish radio ratings underestimate true listening levels by 25%-35%."
Apple is promoting the iPhone X's FaceID feature in a new spot that shows a teenager discovering she can open anything by just looking at it. She runs through hallways and classrooms unlocking lockers, cupboards and science lab jars before her spree ends as a friend sends her a text.
Venables Bell & Partners' new campaign for Post-it shows how businesses in Fairbanks, Alaska, rely on the hardiness of the notes to survive in the toughest weather conditions. "Post-it Extreme Notes" is running across TV, including during March Madness programming, on radio, and includes a #PostitExtreme social campaign featuring microinfluencers within the culinary and construction industries.
Publicis New York has created an animated spot for CoorDown -- a national organization for those with Down syndrome in Italy -- titled "Lea Goes to School." The spot is narrated by an 11-year-old student with Down syndrome and shows a girl setting out for her first day of school only to find that she's been put on an alternative path to everyone else, while the voice-over says, "Include us from the start."