Bartle Bogle Hegarty has ended its agreement with actors' union SAG-AFTRA, a sign that other agencies could do the same in an effort to meet client demands to reduce the costs of producing ads. 4A's CEO Marla Kaplowitz said that agencies that launched in the past decade haven't signed up with the union, commenting that "It's not allowing them to be competitive."
Interpublic Group's UM has been chosen by Quicken Loans as its new media agency for planning and buying. Quicken Loans spent $325 million on measured media in the US in 2017, per Kantar Media data.
Land Rover North America has created a futuristic Range Rover Sport that stars in Hulu's new original drama "The First." Hulu and Land Rover collaborated on a 30-second spot and two videos that showcase the engineering behind the vehicle of the future and tease the show.
Three-quarters of consumers have preferred brands, but 76% of those are willing to change brands when they're shopping, according to Adtaxi. Eighty-three percent of participants reported price as being the top influencing factor when making a purchasing decision and 79% discover products through online browsing, while 56% find them via word-of-mouth and 56% said they'd made a purchase based on the content from a social influencer.
Grey New York has enlisted celebrities including actor Andy Garcia and comedian J.B. Smoove to help NFL players perfect their touchdown celebrations. The new campaign for the NFL, "Get Ready to Celebrate," is running across TV, social and digital video and includes team activations.
Nike's latest video spot, "Rallying Cry," showcases female athletes including tennis player Serena Williams, boxer Tayla Harris and dancer Amber Liu. "Women are at the top of their game and are making the world listen every day, in sport and in life," the video's synopsis states.
72andSunny Los Angeles has created what Uber is calling its biggest-ever campaign that debuted during NBC's Sunday night broadcast of the New York Giants versus the Dallas Cowboys game. The emotive push, "Doors Are Always Opening," shows Uber cabs helping people during important moments in their lives, such as taking a gay couple to meet parents and a couple get to the hospital to give birth to their baby.
Identify the main source of the problem and whether it's a long-term or short-term issue. Learn and move on from short-term issues, but long-term negativity or favoritism in the office is best handled by seeking advice from a trusted colleague or manager who can help put the situation into perspective, Ximena Vengoechea writes.
King's Hawaiian has created a feature-length animated movie, "The Legend of Hallowaiian," using its own Fresh Baked Films production studio that will debut on DIRECTV before being shown in US theaters in the run-up to Halloween. The film, voiced by stars including Mark Hamill and Vanessa Williams, is being promoted with TV spots from the Levit Agency, special packaging and in-store displays, and a collaboration with Food Network Magazine.
Perdue Farms has redesigned its packaging to feature a blue cartoon chicken named Pearl in tribute to the wife of founder Arthur Perdue. The design also features a cartoon farmhouse and large type that emphasizes the brand's antibiotic-free, cage-free poultry with a green freshness-guaranteed sticker.