George Clooney is joined by actor Ian McShane in McCann's latest campaign for Nespresso. "Change Nothing" sees Clooney and McShane experience a misunderstanding over a woman.
The National Football League and Hyundai are encouraging Facebook users to "Put Your Profile On The Line." Fans from opposing teams can challenge each other on a game's results, and the winner gets to place an overlay picture of their team's logo on the challenger's profile photo.
The Factory is creating a TV campaign for Facebook's live-streaming platform, Facebook Live. The push, which also includes billboards, will encourage users to stream live video.
Almost two-thirds of brands are preparing to review their creative media business, Advertiser Perception reports. Approximately the same amount intend to review their media, search and digital business as well.
Droga5 and Johnsonville have launched the 844-9-SAUSAGE hotline to help people cook their favorite sausage-based recipes. The campaign is supported by digital videos featuring staff members ready to answer consumers' questions.
Visa has teamed with Oracle to help advertisers gauge how their efforts influence digital and in-store purchases. Visa Advertising Solutions lets marketers monitor campaigns on video, mobile, social and display.
Twitter is allowing advertisers to decide whether ads simply direct users to their website or to their site to perform a specific action. The company also recently opened up Moments to let anyone tell their story using images or tweets.
Publicis Worldwide's Susan Gianinno spoke at Advertising Week about the need for agencies to be fluid and flexible in order to respond to changing client demands. "You have to innovate daily and be hyper-responsive," she said.
The relationship between brands and agencies is going to have to become more collaborative to survive, Publicis' Andrew Bruce said at Advertising Week. DDB Chicago's Paul Gunning spoke about how collaboration is shaping the agency's new partnership with McDonald's.
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