Tim Peterson looks back at the key developments in social media this year, including the increased scrutiny of Facebook and Twitter due to Russian attempts to use their sites to influence the outcome of the 2016 election. The nature of social media is changing, he notes, as Snapchat, Facebook and Twitter have focused on video with original programming and Pinterest is positioning itself as the pioneer of visual search.
Nearly half of Generation Z kids ages 11 or younger view digital videos for entertainment, outweighing their dependence on social media, eMarketer reports. Also, two-thirds of 10- to 12-year-olds have YouTube accounts.
Bloomberg Media and Twitter are teaming to offer a 24-hour global news service with live video and breaking news from consumers. Twitter content will be an interactive part of the TicToc mix, which will be available across devices.
"Hey Google" is now an option to summon Google Assistant on more Android phones. It's offered when a user launches the training process that enables Assistant to recognize his voice.
Almost 50% of marketers don't know where their digital advertisements are running because of programmatic buying, per the Society for New Communications Research of the Conference Board. Eighty-seven percent of respondents said using programmatic meant it was likely that ads could be placed near fake news, but only 46% said they'd think about reverting to buying inventory directly from quality publishers.
Seventy-nine percent of Americans ages 13 to 18 have Snapchat accounts, followed by 73% who have Instagram accounts and 57% who are on Facebook, RBC Capital reports. The survey also asked respondents to pick the one social app they'd use if they were "trapped on a deserted island," and Snapchat came out on top at 44%, up from 28% last year.
Ad blockchain company MetaX has unveiled a tool called Ads.txt Plus, which enables publishers to incorporate their ads.txt files into its adChain. The feature is intended to make it easier for publishers and advertisers to update and identify ads.txt-compliant inventory.
Facebook users can now get some relief from their news feeds with a new Snooze button. Users can bar notifications from groups, brands or people for as long as 30 days without unfriending or unfollowing them.
Millennials are the largest living generation and exert an outsized influence on consumer behavior. As such they should be a prime target for banks, advises Jeremy Balkin, who discusses his "ABCD Communications" for reaching them, including "D" for digital.
The new year will see mobile operators focusing their attention on HD, encryption, NFV realities and security, an Openwave Mobility report predicts. Of particular concern is HD, which requires significantly more bandwidth and is projected to account for half of mobile video traffic in 2018.
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