Starbucks is now the US champion of proximity-based payments via mobile apps, according to eMarketer. That puts the coffee chain with its 23.4 million app users ahead of such eminences as Apple, Google and Samsung.
Google plans to inform publishers this week about how it will integrate independent industry standards for General Data Protection Regulation compliance, sources say. Some details are still being tweaked regarding how Google will approach integrations that also align with the Interactive Advertising Bureau Europe's and IAB Tech Lab's Transparency and Consent Framework.
Instagram has introduced a mute button for feeds, enabling users to pause content from specific accounts without the account holders being notified. The platform had already added a mute capability to Instagram Stories.
News Media Alliance CEO David Chavern's proposal to Facebook that a list should be made of reputable news publishers who could then be exempted from Facebook's new political ad rules has been dismissed by the platform's head of news partnerships, Campbell Brown, who says the company intends to negotiate individually with publishers. "Your plan to group quality publishers alongside political advocacy, which the ad archive will do, dangerously blurs the lines between real reporting and propaganda," Chavern wrote in an earlier letter to Mark Zuckerberg.
Amazon's text and voice services and retail websites stand to benefit more than Google and Bing as consumers change their online shopping habits in coming years, according to a Forrester report. Advertisers will respond with a shift in spending as their total online budgets rise 55% by 2023, the study says.
YouTube is the key social channel driving engagement with Lego fans, netting more than 30 million viewers per month, says Lars Silberbauer, senior global director at Lego Group. Driving the most views are videos centered on the Lego designers themselves that "show how they work and the thought that goes into the creation of a Lego set," Silberbauer says.
The Culture Marketing Council has recognized Sprint as the 2018 Marketer of the Year for its commitment to marketing campaigns that address the Hispanic market. The award was earned in part due to Sprint's diversity in executive leadership, including CEO Marcelo Claure, who is the first Hispanic-American CEO in the wireless carrier industry.
Mexican sparkling mineral water Topo Chico grew by more than 30% in the first quarter of 2018 after being bought out by Coca-Cola last year. The growth is credited to increased distribution and a commitment to staying true to the brand's Mexican roots.
Radio continues to play a big role in the listening habits of Hispanics, and Adam Jacobson, editor-in-chief of Radio and Television Business Report, says Latino consumers continue to enjoy streaming audio. He interviews Stacie de Armas, vice president of Strategic Initiatives and Consumer Engagement at Nielsen, to uncover more trends in Hispanic listening habits that can benefit marketers.
In its latest "Speechless" campaign, McDonald's tapped a stable of celebrities to explain how delicious their burgers are for customers who are rendered mute as they eat them. One of those celebrities is Luis Fonsi, of "Despacito" fame.
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