Facebook is introducing ads to Messenger's Instant Games in rewarded video and interstitial formats via its Audience Network. The company is testing the ads with select developers and is also trialing in-game purchases.
Amazon has reportedly been selling a premium product page service to brands for $500,000 a year, allowing the brands to enhance their pages on the platform with interactive multimedia and widescreen video. An Amazon page for the Bose Revolve speaker incorporates the new elements, including an interactive product comparison guide.
Absolut Vodka has teamed up with UK singer Rita Ora on the "Open Mic Project," which is urging consumers to share personal stories of how they've felt accepted despite their background, religion, race or other factors. Ora will use the stories to write a song that will be launched during the Grammy Awards, and a YouTube spot starring the singer explaining the initiative has garnered more than 1 million views.
Google parent Alphabet is betting big on Lyft with a $1 billion investment that values the ride-hailing service at $11 billion. Alphabet had earlier invested in rival Uber, but that relationship has more recently suffered from differences over developing self-driving cars.
With $135 billion in investment this year, video is becoming the top digital format for marketers, according to research by Magisto. The reports credits the influence of social media and millennials' preference for video as driving the rise in marketing spend.
In a blog post, Twitter admitted it needs to do more to crack down on harassment and threats on the platform. Twitter plans to publish updated rules regarding hate groups and violence by Nov. 3 and is hiring for several positions on its trust and safety teams.
PayPal's expansion strategy focusing on partnerships and acquisitions appears to be paying off with a better-than-expected year-to-year profit gain of 18% in Q3. The company now projects stronger earnings through the remainder of the year, particularly in the mobile sector.
This video features SocialFlow management discussing key social media trends, including Instagram's high engagement levels but frustration regarding third-party limitations and monetization challenges. Artificial intelligence is also a major talking point among social advertisers, with SocialFlow CEO Jim Anderson urging marketers to retain a "human element" in conjunction with the technology.
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