Radio advertising is migrating to digital in the form of online audio, offering several advantages for advertisers, including immunity to ad-blocking, viewability bots and various forms of fraud. The development opens a new field of possibilities in podcasting comparable to the dawn of paid search, writes Didit co-founder Kevin Lee.
In this interview, Twitter executive Dara Nasr talks about how far the platform has come and where it's headed, with next week marking the 10-year anniversary of the hashtag. Nasr discusses combating trolls with machine learning and better reporting, plus why the platform is focused on creating mutually rewarding relationships with media companies, such as news publishers and TV networks.
Microsoft is giving a new Skype mobile design a trial run, but only on desktop computers so far. The modified design includes easier photo sharing in group chats, as well as a new notification panel, mentions and message reactions.
YouTube has deployed its YouTube TV service across 14 new markets, with its footprint now covering half of all US households. The company -- which launched the service in areas including Boston, Las Vegas and Nashville, Tenn. -- will deploy in 17 more markets in the near future as it continues to expand nationwide.
Giving its NASCAR fans on Twitter a chance to influence a virtual race has drawn 9.5 million impressions and seen a reach of 4 million for the Kansas Speedway. Using #Virtual400, fans can rev up their favorite drivers on an online track.
A clip from "Judge Judy" has become a hit on YouTube, attracting millions of views. The video shows Judge Judy Sheindlin deciding the rightful owner of a dog by letting the canine loose in the courtroom to see which person it runs toward.
Some surprising details emerge from mobile app marketing company Liftoff's new report on subscription apps. Among other things, the report finds that a medium price range of $7 to $20 has the highest install-to-subscription rate, topping even the lower price bracket of 99 cents to $7.
Reddit is rolling out autoplay video ads without sound, which have been trialed by brands such as A24 and Dazn. The platform is trying to woo advertisers with its 50,000 sub-communities, with a "conversational and commenting" feature aligned with the videos, says Zubair Jandali, Reddit's vice president of sales.
Android Instant Apps, which allows mobile users to access certain popular apps from the browser rather than download them, now supports half a billion Android devices globally, Google says.
Looking to improve its ad performance on mobile, Forbes introduced its Progressive Web App this year, cutting content rendering time from 6.5 seconds to 2.5 seconds. The results so far are favorable, Forbes says, with a 10% boost in impressions per session and a 40% increase in time per session.
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