Pepsi's widely condemned Kendall Jenner ad riled social media, but the brand could have turned the situation around by engaging social users, owning the mistake and laughing at itself, writes Deeter Cesler of Crossroads. An effective response would have been to retweet posts that lampooned the brand, he writes.
Thomas Cook went from religious and temperance messaging to being an early version of a global travel agency, leading tours from Europe to the US, the Suez Canal and other areas starting in the 1850s. He leveraged technological and transportation advancements, as well as a growing middle class with disposable income, to build a business that was iconic for decades.
Oracle has introduced a chatbot platform and artificial intelligence technology for video, mobile and messaging to its Cloud Suite. The tools will enable marketers to create integrated campaigns that could see chatbot conversations followed up with relevant content and offers to individual consumers.
Instagram's monthly active users have doubled in the past two years to hit 700 million, with 100 million users added in the past four months, the company reports. The growth has been helped by 200 million daily active users on Instagram Stories, which now boast higher user rates than Snapchat.
Twitter's monthly active users increased 6% to hit 328 million in the first quarter, and daily active users were up 14% from the same time in 2016, the company reported. Twitter's stock price jumped 10% after the announcement, despite the fact that ad profits were down for the second quarter in a row and the fact that overall profits declined year over year for the first time.
ComScore is dispensing with fees on basic metrics and offering viewability and nonhuman traffic detection for free on both desktop and mobile devices. In addition, the readings will be available to anyone, not just the company's clients, in a bid to attract new business for paid data.
More than 92% of publishers saw native ad revenue increase in 2016, per an AdsNative survey. Two-thirds of survey respondents allow marketers to target native ads based on user behavior, and 84.6% offer outstream video.
About 8 in 10 internet users say they prefer search engines over other sources to find local businesses, according to a survey by Burke for the Local Search Association. Search also comes in first in terms of trust and accuracy.
Google's latest Jump camera for virtual reality is adding one camera to the previous 16 to capture video from below as well as 360 degrees horizontally. The $17,000 device will be manufactured by China's Yi Technology and is due to launch this summer.
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