Instagram has launched shoppable Stories globally, enabling consumers to learn more about items before purchasing, and has also introduced a personalized shopping experience in Explore. "Now, when [people] simply want to shop for fun, [they'll] see a channel dedicated to shopping posts from the brands [they] follow and brands [they] might like," Instagram noted.
Merchants can now access a single solution as PayPal rolls out its Checkout with Smart Payment Buttons. The platform allows merchants to create instant buying buttons and set up OneTouch checkouts with no requirement for integration with various payment services.
This year the landmark number of 3 billion smartphone users will be surpassed globally, and Samsung is leading the way in sales with a current 27% share of the market, according to Newzoo. As for spending, apps will haul in $92.1 billion this year, with three-quarters of that total spent on mobile games.
Walmart is looking to ramp up its competition with Amazon via the planned acquisition of Cornershop, a Latin American food delivery service. Cornershop offers service through a mobile app and is expected to improve deliveries for Walmart and its Superama and Sam's Club stores in Mexico.
Esports are making big inroads in the mainstream thanks to mobile with competitive titles now widely available on the most common devices. "Clash Royale," "Vainglory" and other popular titles are leveraging the wide penetration of mobile to pursue bigger fan bases and revenue, writes Noah Smith.
US marketers will invest $12.3 billion in data this year, with global spend set to reach $20.6 billion, according to OnAudience.com. The study estimates that US spend will hit $15 billion in 2019, and UK marketers will invest the second-highest amount in data next year at $2.4 billion.
Connected TV ad impressions have spiked 106% since 2016, and connected TV now takes a 27% share of video volume, Innovid reports. The company also reports that the number of advertisers using connected TV rose 30% from 2016 to last year.
Quora has announced that it has 300 million monthly unique users, up 50% from 2017. The platform has also revealed Broad Targeting, which employs machine learning to deliver ads to the audiences most likely to engage with them.
Third-party apps and services connecting to Facebook user accounts are the latest targets for the social network's bug bounty. Developers and others can claim the bounty as Facebook bids to lessen the risk bugs pose to its users.
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