Stripe is extending its online payments specialty to the brick-and-mortar world. The new focus will serve internet businesses such as Warby Parker that are making forays into selling products in person to complement their online presence.
Only 13% of business-to-business marketing professionals think they have a firm grasp on using data in their customer relationship management while 4 in 10 say they are novices in the practice, according to a Dun & Bradstreet survey. Difficulties are cited in eliminating duplicate data and standardizing data so it can be coherently shared across systems.
Connected TV holds a 27% share of digital ad impressions, an increase of 106% since 2016, an Innovid report states. The report also states that the number of advertisers using connected TV platforms rose 30% between 2016 and 2017.
Influencer marketing can generate engaging content, but fake followers are a major problem for the industry, writes Keith Weed. Social platforms such as Twitter and Facebook are cracking down on bot accounts, but brands, partners and platforms must work together to address the issue before consumers lose trust in companies, he adds.
Fifty-six-year-old Anthony Torres became the subject of a viral Twitter video that showed him shaving on a New Jersey Transit commuter train, and social media users were quick to either applaud his steady hand or condemn him. Torres has since asked people not to judge, revealing that he had been homeless and had been given money to take the train to stay with a brother, for whom he wanted to look presentable.
The Estonian startup Taxify has seized the ride-hailing lead over Uber in Africa. Its success is credited to fine-tuned adjustments to local markets that include the use of motorbikes.
Having achieved ride-hailing preeminence in Indonesia, Go-Jek is now adding service across Southeast Asia. Go-Jek is already in Thailand, where service is being expanded, and is newly launched in Vietnam while talks are underway in Singapore and the Philippines.
The UK's Ofcom says the bid to spread 5G across the region through an auction of its 700 megahertz band presents some difficulties. Among other things, Ofcom notes strict obligations that may discourage bidders and proposes alternatives that include public subsidies for introducing new service.
Pinterest has extended access to its application programming interface for content marketing to third-party influencer platforms. The move is designed to facilitate brands' ability to work with influencers by providing more ways to gauge campaign effectiveness.