Facebook is rolling out improvements to three tools designed to boost physical and mobile retail sales: Tabs for Canvas, dynamic ad product categories and store sales optimization. Tabs for Canvas enables the personalization of Collection ads; Sephora trialed it and experienced a 32% increase in return on investment, Facebook reports.
The surge in popularity of messaging apps presents a huge opportunity for marketers to provide value to consumers on their own terms via short, personalized and conversational messaging, writes Beerud Sheth. Build a community of messaging app subscribers by getting consumers to opt in via links in existing social or digital campaigns, and use chatbots to automate conversations abound promotions or other news of interest to individual consumers, Sheth writes.
Pinterest is expanding access to its Shopping Ads beyond its initial select group of trial partners to more retailers that have product feeds. The ads use visual search technology to pull items from brands' feeds and display them to users based on their individual interests, allowing them to view products from different angles within the ads and click through to buy.
Facebook is testing a subscription service that will enable users to pay $4.99 per month to get exclusive content from their favorite creators. The company has also introduced a dashboard to help advertisers easily find the right creators for branded content collaborations.
The 3D sensing capability on new iPhones that enables facial recognition puts Apple at least two years ahead of other phone-makers, according to leading parts producers. The technology is expected to be applied in a number of lucrative ways on phones over the next few years, including as a secure form of ID for shopping.
EBay is tapping augmented reality through Google’s ARCore software development kit for motion-tracking and environmental awareness that will help find and place a seller's physical product in the right virtual box. Objects must be placed on a flat surface, and users then need only aim their smartphone camera at the surface to map the area.
Google Pay users will soon have the option of using prepaid virtual travel passes for public transportation. The feature is making its debut on the Las Vegas Monorail.
An update to Facebook's augmented-reality kit allows advertisers to gauge consumer uptake and whether it spurs steps leading to a purchase. It's an improvement on previous data, which indicated only how many times the AR effect was used and the number of views generated.
Pinterest is expanding its Shopping Ads trial to all retailers, giving them a more varied selection. Retailers will be able to upload product catalogs and display products in settings while giving consumers the option of clicking through to make a purchase.
The rise of "mom bloggers" occurred in the wake of blogging's increased popularity and a desire for community. Though the term is often considered outdated by today's standards, it's more important than ever that these early mom bloggers are recognized for their diverse voices -- and their role in the creation of influencer marketing, writes Sway Group CEO Danielle Wiley.