Orangetheory's Kevin Keith reports that the premium gym has cut its cost per lead from $20 to $8 since introducing its artificial intelligence platform in December. The AI platform has also increased high-quality leads by 218% and has helped the brand identify the fact that its target audience, rather than being high-earning women who are about 35 years old, is actually younger men and women.
A Facebook video posted by Daytona Beach, Fla., police of two officers rescuing a freezing, abandoned pit bull puppy from the banks of the Halifax River has been watched over 140,000 times. The puppy was adopted by Officer Kera Cantrell, who named her River and dresses her in a baby onesie when it's especially cold.
Mexico's America Movil has reported losses of $575 million in Q4 that are nearly doubled from a year before. The result, the worst in 16 years, disappointed investors who had expected a profit, and the company cited a sharp decline in the peso against the dollar.
Chinese phone maker Transsion is making great headway in Africa with its line of highly adaptable phones. "A full understanding of the local market is the key to success," said company co-founder Arif Chowdhury said, who noted he has traveled to the continent "over 100 times to get to know the specific needs of local people."
The flaw that allowed a character in Indian Telugu to crash Apple devices has been addressed with updates to all consumer versions of iOS. The fixes also address problems such as accessories not connecting correctly and Messages displaying out of order.
Havas has rolled out its first campaign for CKE, just two weeks after being appointed as the company's agency, which touts Carl's Jr.'s Western Bacon Cheeseburger in a 30-second spot voiced by Matthew McConaughey. The "Call of Carl's" push also includes radio ads narrated by McConaughey and is a "transformational campaign," said CMO Jeff Jenkins.
NBC Entertainment's Robert Greenblatt revealed that the network has been working on measuring its content views and revenue beyond linear TV to those streaming its shows. Forty-four percent of ad revenue made from "This is Us" has come from digital views, and around 36% of ad revenue for "The Good Place" has been earned via digital, the company reports.