Real-time lookup and smart text selection are now being introduced for Google Lens. Previously announced augmented reality features are already available, including real-time search capability that allows users to point their cameras at objects to obtain information.
Footage of two lynx facing off in a shrieking match has attracted over 12 million views across various videos on YouTube. The rare scene was captured in Ontario by Ed Trist, who says in the video, "This is so cool! Who runs into this?"
The Interactive Advertising Bureau's Tech Lab has published a Data Transparency Framework, the goal of which is "making data segment 'quality' consistently understandable, transparent, and comparable across vendors," the document states. The framework covers minimum standards for data vendors, including ID-level labeling and open-source API.
Accenture Interactive is further expanding its movement into agency territory with the launch of a division dedicated to programmatic. Accenture Interactive Programmatic Services will offer clients strategic advice on bringing programmatic in-house, provide support with ad-tech implementation, and offer programmatic media buying and planning services.
Microsoft and Publicis are launching an artificial-intelligence-powered pallet of apps designed to improve productivity and collaboration among Publicis employees. The products are part of Microsoft's increasing focus on solutions for enterprises leveraging AI and cloud services.
Nearly two-thirds of US consumers in a May survey expressed concern over shrinking competition among wireless carriers as a majority noted they were aware of the pending T-Mobile-Sprint merger. Many also said they were aware that 5G was on the way, but only 27% said they would switch carriers to access such service.
Bringing artificial intelligence to mobile is the objective with Qualcomm's launch of the Snapdragon 710 platform. Qualcomm says the platform, the first in a planned AI-capable series, is designed to offer "select premium-tier features to a broader audience."
A dedicated ad server forms part of the newly launched service Telaria contends is the "first complete video ad management platform" for over-the-top TV. Also included are live-data diagnostics and an engine to help formulate campaigns.