Facebook, Instagram, YouTube and Snapchat are increasingly turning to video, and US advertisers are expected to spend $4 billion on social video by year-end. Digital media businesses are focusing on video to increase ad spend, a BI Intelligence report says, and Snap and Facebook are catching up to front-runner YouTube in digital video.
Around 36% of mobile app publishers employ time-to-install anomalies to prevent fraud, followed by about 20% who use geographic outliers and just over 18% who utilize IP blacklisting, according to Singular. The report states that the two main categories of mobile app fraud are fake users and attribution manipulation.
China's Baidu has entered the market for voice-activated home assistants with its Raven H speaker. The new product will have a considerable edge in the Chinese market over its North American counterparts but will face stiff competition from more than 100 Chinese smart speaker developers.
Amazon, Facebook and other tech companies have inquired about entering the Saudi Arabian market, according to the kingdom's communications official Abdul Aziz Al-Ruwais. At a regional technology forum, he said that the kingdom is looking to make progress in the internet of things and artificial intelligence, but doesn't necessarily require the entry of new companies to do so.
Google's sales pace slowed in India but still managed to cross the $1 billion mark in the fiscal year. Meanwhile, growing advertiser appetite for social media platforms helped Facebook nearly doubled its Indian revenue.
News aggregator Flipboard expects to turn a profit next year, helped in part by its efforts to combat fake news with artificial intelligence and human intervention. For advertisers, Flipboard is employing cloud applications and ad tech analytics to beat back fraud and ensure ad content is seen by real people.
Developers can now try out their over-the-top television apps using Taplytics. The software works with Apple TV, Android TV and Amazon Fire TV and allows A/B testing on both the boxes and the apps.
Facebook has enabled virtual reality web experiences inside News Feed, which can be developed using Facebook's React VR framework. The "360 experiences" feature has been trialed by Sony, which with AvatarLabs and Creative Shop, which is Oculus and Facebook's creative agency, made a virtual treehouse scavenger hunt to tout the movie "Jumanji: Welcome to the Jungle."
Old Navy's new TV spot, "HoliYAY," features kids sneaking out of their homes to hold an impromptu street dance party, soon joined by adults who dance joyfully alongside. The spot is part of the brand's "Hi, Fashion" push, which also includes digital ads starring Jenny Slate promoting Black Friday deals.
Sixty-seven percent of global digital display ads will be purchased programmatically by 2019, hitting $84.9 billion, Publicis Groupe Zenith reports. Around 83% of online display ads will be bought programmatically in the US by 2019, up from 78% this year.