Marketing
Top editor picks, summarized for you
9/23/2016

Cosmetics company Wet N Wild tapped Instagram to tout its limited-edition rainbow highlighter, receiving 13,000 likes in less than five hours and selling out in the same amount of time. The brand is focusing more on social interactions as a way of soliciting feedback from customers.

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Glossy
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Instagram
9/23/2016

Business-to-business marketers are behind on the content curve because they're mistakenly not convinced that their prospects are digitally savvy or looking for answers to solutions, Kelly Hungerford says. Other experts recommend consistency and tailored content for each audience.

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The Content Standard
9/23/2016

Research competitors on social media to understand what works with your target audience and provide value with differentiated content. Tweak your strategy based on customer feedback and the level of attention your content receives.

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Entrepreneur online
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social media
9/23/2016

National Geographic has eight times the social engagement rate of other media brands, the company's Nadine Heggie said. She attributes success to stunning visuals, compelling stories, and an adaptive approach that responds to audience preferences.

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ClickZ
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National Geographic
9/23/2016

Make sure that you come across as a team player and that you work well with others in order to gain the trust of your boss, Nicole Fallon Taylor writes. Aim to be a helpful backstop on important matters, but don't pester.

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BusinessNewsDaily.com
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Nicole Fallon Taylor
9/23/2016

"[W]eb designing is alive and well and will continue as long as the designers are willing to adapt to the emerging trends in the industry," William Morrow writes. Morrow details six reasons why design is important, noting it is an art and designers can create unique websites standard templates don't offer.

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The Huffington Post
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William Morrow
9/22/2016

Yahoo Gemini has made it easier for advertisers to target consumers who have already shown an intent to buy through a Yahoo Search query. The native-ad product was tested with 175 brands, which experienced up to a 20% boost in traffic as a result, the company said.

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Yahoo, search query
9/22/2016

Yahoo Gemini has made it easier for advertisers to target consumers who have already shown an intent to buy through a Yahoo Search query. The native-ad product was tested with 175 brands, which experienced up to a 20% boost in traffic as a result, the company said.

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Yahoo, search query
9/22/2016

An iCracked repair technician, Taha Jahmi, recently disassembled an iPhone 7 in a live video. Jahmi explored whether it will be difficult to repair the device or to get the battery out, as well as how the internal design compares with that of previous models.

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Motherboard
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ICracked
9/22/2016

A low unemployment rate and an increase in wages has led to difficulties for some retailers in finding workers, says Kurt Salmon Director Steve Osburn. This holiday season, retailers will have "a few less people to fight over and a few more positions to fill," Osburn said.

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ChainStoreAge.com
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unemployment rate, Kurt Salmon