Marketing
Top stories summarized by our editors
7/26/2017

Quilted Northern partnered with Cheap Chic Weddings to support the annual Toilet Paper Wedding Dress competition, featuring designer dresses made entirely from the brand's paper. An accompanying Droga5 spot tells the story of an ambitious roll of toilet paper that becomes a global traveler as part of a beautiful wedding dress.

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Adweek
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Droga5
7/26/2017

Mezcal -- the smoky cousin of tequila -- is gaining a following in the US, especially artisanal and ancestral varieties that have qualities US consumers look for, such as small-batch and organic. The unique flavors of the storied spirit shine through and can be highlighted in carefully crafted cocktails, experts from Del Maguey Single Village Mezcal and ThinkFoodGroup said during a tasting and discussion earlier this month.

7/26/2017

McDonald's strategy of selling sodas for $1 each has helped the dining chain boost sales 3.9% in the second quarter of this year. The low-cost sodas and $2 McCafe beverage promotions not only helped increase sales, but also prompted the majority of customers to make food purchases, said Chris Kempczinski, president of McDonald's USA.

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McDonald, Chris Kempczinski
7/26/2017

Adobe will finally put its Flash software to rest, announcing Tuesday it will end updates and distribution for Flash Player at the end of 2020. The company advised developers to switch their projects to open formats, and Apple, Facebook, Google, Mozilla and Microsoft have announced plans to help kill Flash.

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VentureBeat
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Adobe, Facebook, Apple, Google, Microsoft
7/26/2017

PepsiCo has become the new sponsor of the Washington Redskins, replacing Coca-Cola and ending the company's decades-long contact with the team. Starting in August, Pepsi will be the beverage and snack sponsor at FedEx Field, and starting in the 2017 season, Pepsi will become the official presenting partner for the team.

7/26/2017

Sixty-five percent of females and 59% of males approve of brands that challenge stereotypes via traditional media, Universal McCann reports. The research found that consumers think worse of brands who advertise on channels they associate with sexist content, such as tabloid newspapers, reality TV shows, comedy platforms, magazines aimed at young women and fashion publications.

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Universal McCann
7/26/2017

Once you realize that your speech isn't just about the words you're saying, you can look to make the most of images, videos and props, writes Jim Anderson. Practice your material until you can deliver it in a conversational, genuine style that establishes rapport with your listeners.

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Jim Anderson
7/26/2017

Alex McArthur, chief marketing officer for mattress company Purple, has created successful viral marketing campaigns for the brand, with videos getting upwards of 53 million views. McArthur chose to focus on video, stating, "We had to get in front of people and communicate the difference in the product because the material in Purple is drastically different than anything else out there."

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Marketing Dive
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viral marketing
7/26/2017

Jose Cuervo placed three Cuervo Silver-dispensing water fountains in Los Angeles with the help of agency CP+B. "H2Cuervo" was part of the brand's "Tomorrow is Overrated" campaign and was deployed to celebrate National Tequila Day.

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Adweek
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Jose Cuervo
7/26/2017

Use paid advertising to boost organic content by creating ads that use keywords from high-performing posts, and target prospects receiving emails from rivals by using Gmail Ads. Retarget prospects with personalized messaging that adds value to their initial engagement with your brand.

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Search Engine Land
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paid advertising, Gmail