Marketing
Top stories summarized by our editors
4/21/2017

KFC's Kevin Hochman talks about launching the global best-selling Zinger spicy chicken sandwich in the US, and how freshness, flavor, and a transparent food chain are key marketing elements for the brand. He also discusses how reinvigorating advertising around the Colonel has resulted in a 45% lift in brand consideration.

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BrandChannel.com
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Kevin Hochman, KFC, food chain
4/21/2017

Gatorade Flow's latest spot features Chicago Blackhawks player Patrick Kane hydrating with the sports drink just before scoring the winning goal.

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WMAQ-TV (Chicago)
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Blackhawks, Patrick Kane, hockey
4/21/2017

Much like the fashion industry, web design has trends that are high-end as well as those geared toward the majority -- people on a budget. This list of five everyday trends includes a focus on illustrations, the use of pastel pink and subtle effects.

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Noupe (Germany)
4/21/2017

The news that Roberto Marques will be leaving his role as president of Mondelez's North American unit was the most-clicked story among SmartBrief food and beverage readers this week, and the retirement of Snyder's-Lance's CEO Carl Lee Jr. was the second-most popular story. Readers were also drawn to news that Danone finalized its $12 billion WhiteWave acquisition and the debut of Unilever's Stork-branded liquid cake mixes.

4/21/2017

Molson Coors has launched its 60 Second Shop tool in mobile form to assist retailers that want to implement activations and other marketing initiatives to boost sales.

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betterRetailing (UK)
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Molson Coors
4/21/2017

Heineken's new #OpenYourWorld campaign invites people who disagree on core topics to learn more about one another so they can see what they have in common rather than focusing on their differences. "We want to stand a bit in this campaign for empathy, tolerance and also the simple act of talking to one another and if that happens over a beer that's great as well," said Heineken's Nic Casby.

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Heineken
4/21/2017

Bizible has released a Revenue Planner for the business-to-business market. The Planner uses attribution data and machine learning to predict trends and guide marketers.

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MarTech Advisor
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Bizible
4/21/2017

Google announced that its voice-recognition technology has been improved to allow up to six users to connect their accounts to one Home device, which can now identify who is speaking. The move could allow enhanced personalized and targeting by advertisers.

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Google
4/21/2017

Developers can now add messaging, customer self-service and review prompts to their apps with a new software development kit from Zendesk offered through the Google Fabric platform. In turn, developers will be able to gauge how users respond using the Fabric dashboard.

4/21/2017

Technological developments have opened opportunities to run PR as a virtual agency and build teams that aren't tied to a single area, writes Kristine Gobbo, who offers six tips for becoming a successful agency, virtually.

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Tactics