Marketing
Top stories summarized by our editors
2/20/2018

Templates are available for almost any type of website and that includes high-end sites, Line 25 says. It lists 25 of its recommended templates designers can call on to impress clients.

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Line25
2/20/2018

Good storytelling can have more of a lasting impact on listeners than statistics or power point slides, a Stanford University study reveals. With practice and a simple message, PR pros can better connect with consumers, writes business-communication expert Karen Friedman

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Strategies & Tactics
2/20/2018

The PRSA Board of Directors Election process is open, and the Society is seeking candidates to fill the three annually available Executive Committee positions as well as Director positions for five Districts and one At-Large position. Qualification requirements can be viewed here.

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prsa.org
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PRSA
2/19/2018

Mountain Dew is offering NBA enthusiasts a chance to sit courtside with comedian Kevin Hart as part of its #CourtSideKick promotion. The company launched the contest following the news that Hart will be the new face of its MTN Dew Kickstart brand.

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Kevin Hart, NBA
2/19/2018

Coca-Cola is planning to debut fresh "communication and engagement" in the next few months to bring in new Diet Coke consumers and to capture the attention of existing ones. "It's going to be a process of experimentation," said CEO James Quincey regarding how the soda giant will boost Diet Coke's profile.

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Business Insider
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Coca-Cola, CEO James Quincey
2/19/2018

Artificial intelligence is transforming the way people interact with computers, from button-based to voice, and developers are focusing on the ruling "god bots" such as Amazon's Alexa, says Chris Messina, creator of the hashtag. Looking ahead, Messina says, "The next wave of software is deeply personal, [requiring] enormous amounts of personalization and pattern recognition and matching the way a system responds to an individual."

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VentureBeat
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Chris Messina, Amazon
2/19/2018

Consumer fatigue with apps and all that they demand is growing, and chatbots stand poised to take their place, writes PHD chief Mike Cooper. This is key for brands, with chatbots' ability to instantly access social profiles and personalize information for a variety of functions without the hassle of navigating different user interfaces, he writes.

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The Drum (Scotland)
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Mike Cooper, PHD
2/19/2018

Become comfortable with not hearing back from employers after submitting an application, writes Chrissy Scivicque. Only one person can get the job, so it's normal to face rejection.

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Chrissy Scivicque
2/19/2018

Cupcake Vineyards has launched a new campaign featuring the tagline "Choose Joy" to celebrate the merry moments in daily life. "The occasion to drink wine has shifted from nice events and weddings to more impulsive celebrations rooted in feeling and joy, so we were inspired to create a campaign around a new set of life moments," said Laura Wimer of Mekanism, which handled the campaign's creative.

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The Drum (Scotland)
2/19/2018

The key to a successful business-to-business marketing strategy is supporting all owned assets -- such as websites, email, webinars, video and research -- with a paid media strategy, including on social, writes Elliot Schimel. "To get the most out of owned media, you'd do well to understand that it does not operate in a vacuum but rather in a media ecosystem that is more intertwined than ever," he writes.

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Forbes