Marketing
Top stories summarized by our editors
11/17/2017

Invision is expected to introduce a tool in January that could eliminate designers' need to rely on Photoshop, Sketch or other photo editing software when putting a prototype together, Dispatch Weekly reports. The screen design tool, which has a responsive layout, is currently in beta testing.

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Dispatch Weekly
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Photoshop
11/17/2017

The most effective way to attain business success is by word-of-mouth, author and digital marketing expert Jay Baer says. He recommends PR professionals make word-of-mouth communication compelling by using talk triggers, which employ one of five attributes that customers will associate with the brand, such as empathy, usefulness or speed.

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Tactics
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Jay Baer
11/16/2017

Coach is putting its logo back on collections and advertising after its retirement resulted in "pent-up demand" from consumers, outlets and wholesalers. The logo is getting a facelift to make it feel more contemporary and will feature new colors and fabrics.

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Glossy
11/16/2017

Hilton's Curio Collection of independent hotels launched a social media campaign using influencers and sponsored content from Mashable. The Mashable article encouraged consumers to take a quiz on Hilton's website, which then offered recommendations for Curio hotels based on results.

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AdExchanger
11/16/2017

Gatorade and Michael Jordan are teaming up to release four new sneaker designs and other branded apparel as part of the new "Be Like Mike" collection. The beverage company is extending the campaign to its drinks by offering Gatorade in throwback glass bottles at 7-Eleven locations.

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ESPN
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Gatorade, Michael Jordan, Mike
11/16/2017

Snapchat is hoping to reverse its declining fortunes by taking a few tips from Facebook, such as redesigning the app to be more intuitive, automating its ad-buying process and setting its sights on boosting its presence in the developing world. However, the app's differences from other social sites -- such as ephemeral messaging and an experience focused more on the user than advertisers -- was what made it unique, and its quest to become the next Facebook could be a turn off to its loyal user base, Kevin Roose writes.

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Facebook, Kevin Roose, Snapchat
11/16/2017

Google's ranking factors for search engine optimization are constantly evolving, making it difficult for websites to keep up, Aleh Barysevich notes. Even so, there are four primary ranking factors to consider as most new trends are built upon them: content relevance, backlinks, technical SEO factors and user signals.

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Business 2 Community
11/16/2017

There are ways to add sounds or music to your site design without annoying visitors. This list from Line25 looks at sites that employ creative background music techniques with sound enhancing the user experience.

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Line25
11/16/2017

Some users have found that Apple's iPhone X becomes unresponsive when the device experiences a rapid change to low temperatures. Users say, however, that locking and unlocking the screen fixes the problem.

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ZDNet
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iPhone, Apple
11/16/2017

Apple is working on standalone smart glasses that will use rOS, an operating system derived from iOS, Mike Elgan writes. Although smart glasses by DAQRI, Olympus and other companies are already available, none are yet ready for widespread adoption, he adds.

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Computerworld