Marketing
Top stories summarized by our editors
11/20/2017

Visa has partnered with financial institutions such as Commerce Bank in the US, Shinhan Bank in South Korea, Union Bank of the Philippines and United Overseas Bank in Singapore in preparation for Visa B2B Connect's commercial launch next year. The platform is meant to provide banks with a fast, safe method of completing international business-to-business payments.

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Business Insider
11/20/2017

Poor communication costs companies money, writes Dean Brenner, because focus, morale and innovation can suffer. Individual communication matters, but improving that across an organization requires a high-level understanding of communications challenges and the skills required to meet them, Brenner writes.

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Forbes
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Dean Brenner
11/20/2017

The first-in-human validation of Implandata Ophthalmic Products' next-generation Eyemate microsensor implant was performed at the University Eye Hospital in Germany. The device, which comes with the implantable microsensor and a hand-held device for implant powering and data readout, allows for continuous remote monitoring of intraocular pressure and reduces the size of incision for implantation from 4 mm to 2.7 mm.

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MassDevice (Boston)
11/20/2017

The California Milk Processor Board worked with Time Inc. to launch a geo-targeted campaign promoting milk as a culinary and holiday entertaining option. As part of the "Food Loves Milk" campaign, select copies of Food & Wine magazine will feature a special "Food & Milk" wrap promoting milk pairings that complement certain cuisines.

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Time, Inc.
11/20/2017

Digital and programmatic advertising can be the equivalent of fast food for marketers, providing convenience but insufficient long-term sustenance, Steve Olenski writes. Marketers must focus on achieving a greater customer lifetime value than acquisition cost, prioritizing fruitful relationships over quick wins, he writes.

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Forbes
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Steve Olenski
11/20/2017

Xerox marketing chief Toni Clayton-Hine talks about providing connected experiences to customers, solving real business problems, and integrating data and the customer journey through the right platforms and technology. She also discusses navigating the thousands of available martech options, saying, "[t]he challenge becomes trying to find the right tool to help integrate into an existing environment."

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MarTech Today
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Xerox, Toni Clayton-Hine
11/20/2017

Designers of e-commerce sites are losing out on sales by forgoing the use of pop-ups, Carlo Pacis asserts, writing that every online store should include pop-ups in their arsenal despite their poor reputation. Pacis points to ways pop-ups can bring in business through discount offers and coupons, especially when they are properly deployed and not overly intrusive.

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Business 2 Community
11/17/2017

Little Debbie's recent tweet suggesting that the company may be eliminating one of its classic snacks from the product lineup made this week's top 10 list of food and beverage stories, as did the news of Hostess' new Bakery Petites line. But the most-read story was about Fortune's ranking of Wegmans Food Markets atop a list of the 20 best workplaces in retail.

11/17/2017

Absolut Uncover has unveiled two limited-edition holiday bottles, known as Sequin and Sleeve. Consumers can flip sequins on the former to create personal messages and designs, and unwrap the latter to discover the sparkly bottle inside.

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Absolut
11/17/2017

YouTube TV became the first "presenting" brand sponsor for the World Series on Fox Sports, running spots that lasted six seconds, 30 seconds and two minutes during games, and a display ad featuring the platform's red play button behind home plate. YouTube TV's Angela Courtin said the campaign resulted in a double-digit rise in brand awareness and nearly doubled social mentions of the service.

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Adweek
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YouTube, World Series, Angela Courtin