Publishers have expressed their frustration at Google for its slow entry into the podcasting market, with many hoping it can be a challenger to Apple and provide better opportunities for advertisers. "Apple has never been strong in advertising whereas it is in Google's DNA," said Jelli's Dylan Hecklau.
Influencer marketing's fraud problem, where social stars falsely boost their reach with bought engagement and followers, could be solved via blockchain technology authenticating the transaction process, writes Jonathan Crowl. Despite Japanese firm Patron's early foray into the space, however, there isn't currently a blockchain-powered solution for marketers, he writes.
"Holistic" design may sound like a New Age health and wellness idea, but Carrie Cousins advocates it as a process of understanding how all the elements of building a website interconnect rather than viewing them independently. For example, a great design is useless without good content, she writes in advising how to design a site holistically.
Experienced freelance design professionals shared their insights on handling finances in response to a tweet from a Rochester Institute of Technology arts professor. In offering tips, designers pointed to their own mistakes in handling money and getting paid.
Though clients might want to use more visible media outlets like The New York Times, it is important to steer them toward outlets that are more relevant to their audience, SmartBug Media's Doreen Clark advises. Clark offers three tips to help clients understand why they might be better served getting their message out through trade publications.
Executive podcasts, non-profit tools, and social media best practices are just some of the important topics being discussed on MyPRSA. Be sure to visit the Communities portal to connect with your peers and contribute to the discussions.
A new Grant Thornton ad focuses on how the firm seeks to listen to its customers instead of simply trying to sell them products and services. The Gyro Chicago/Denver spot promotes "listening" as one of the services, along with audit, tax and advisory offerings.
Blockchain can help marketers track how digital rewards such as coupons, discounts or contest entries are exchanged and redeemed, writes Herman DeBoard. The technology can make it simpler for marketers to understand data to track their success rate.
Starbucks is now the US champion of proximity-based payments via mobile apps, according to eMarketer. That puts the coffee chain with its 23.4 million app users ahead of such eminences as Apple, Google and Samsung.
Dr Pepper will no longer feature the Larry Culpepper character as its college football sponsorship mascot. "With the renewal of our college football sponsorship, we've decided to take our football-related advertising in a new creative direction and are planning an all-new campaign this season," said a Dr Pepper spokesperson.