Conversation drives 19% of all purchases made by consumers, accounting for between $7 trillion and $10 trillion in annual US spend, per Engagement Labs and Northeastern University's Koen Pauwels. Almost half of those conversations take place on social media, with the slight majority taking place face-to-face; digital video powers the most chat on social media that leads to sales, the study found.
NBCUniversal is betting on the continued expansion of the Hispanic market's power with its new $250 million Telemundo headquarters in Miami. With resources for market research and content creation, the company is hoping the HQ will become a one-stop shop for marketers looking to reach Hispanic consumers.
Jay Sullivan, author of "Simply Said: Communicating Better at Work and Beyond," believes PR professionals can strengthen their executive presence by communicating clearly, answering the question of how to best serve an audience, and being confident. He offers two sentences to ask yourself before a presentation and outlines tips on how to demonstrate confidence in your speech and physical presence.
To earn the placements you really want, you must seize the authority to choose WHAT you pitch. According to Media Coach Michael Smart, there are three different ways to do this. Read more here.
Digital marketers share their thoughts on the best ways to reach millennials, including the need to give them a reason to care about your brand, using social media, connecting via mobile and allowing them to experience products or services. "Millennials love experiences, and experiential marketing is a great way to target this brand savvy demographic," says SUMO Heavy's Bart Mroz.
Revolve co-founder Michael Mente talks about engaging millennials with aspirational messaging, how music festival Coachella has become a vital place for fashion brands and how influencers are helping to drive sales. "[W]e focus on developing authentic, long-term relationships that can result in our product and brand being showcased in an organic way," he says.
University of Wisconsin-Madison journalism professor Young Mie Kim has researched political ads on Facebook during the 2016 election, including the prevalence of "suspicious" advertisers such as Russian actors and how they specifically targeted people in swing states like Pennsylvania and Wisconsin. "There is no adequate law that addresses social media platforms," Kim says.
Correcting a team member in front of others, neglecting to offer career development and forever finding fault with staff are some of the ways leadership shuts down motivation, writes Joel Garfinkle. Give your team the chance to make important decisions and develop individual work styles, he writes.
LinkedIn has updated its Secret Sauce for Marketing on the platform to include the most up-to-date examples of best practices and advice on getting the biggest return on investment. The revamped guide also covers tips on how to effectively use recently added tools, like LinkedIn Insight Tag and LinkedIn Matched Audiences.