Marketing
Top stories summarized by our editors
12/8/2017

The news that Blue Bell sold out of its Christmas Cookies ice cream flavor in less than two months topped this week's list of top 10 food and beverage stories. News about the most popular Christmas candies by state and Mars Wrigley Confectionery's upcoming N.J. headquarters were also of interest to SmartBrief readers.

12/8/2017

Snapchat's 3D augmented reality lenses, which are being used by BMW, McDonald's and Budweiser, reportedly cost between $500,000 and $1 million a day. One executive says that Snapchat's leaders tell agencies when pitching the feature that "AR is the next internet," and the platform is testing a self-serve Lens Studio toolkit that it intends to "roll ... out free of charge in the near future," another executive said.

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Digiday
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augmented reality, Snapchat, BMW, McDonald
12/8/2017

Gatorade Chief Marketing Officer Andrew Hartshorn says the brand uses product- and equity-driven campaigns to attract athletes who grew up with digital. The company harnesses data to learn how athletes best connect with its brand, whether through social media videos or Snapchat games.

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CMO
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Gatorade, social media
12/8/2017

Texas-based vodka brand Tito's Handmade has been recognized as Marketer of the Year by Ad Age. The 20-year-old company made the cut for its unique marketing strategy in today's changing landscape, growing to become the US' top-selling spirit without ever running a television spot.

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Ad Age
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Tito
12/8/2017

ANA members-only conferences, held at member locations from coast to coast, provide insightful and engaging content in a collegial atmosphere. Covering topics of most interest to today's marketers, these complimentary one-day events allow attendees to re-energize, advance their thinking, interact with fellow marketers, and walk away with actionable ideas that will help drive growth. Learn more about the benefits of ANA membership.

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ana.net
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ANA
12/8/2017

Designers began dipping their toes into new technologies such as virtual and augmented reality as well as artificial intelligence in 2017. While the use of stock photos declined, greater format flexibility, compatibility with wearable devices and a continued emphasis on content were trends designers embraced.

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Speckyboy
12/8/2017

Bacardi is returning its "No Commission" artist showcase to Miami this week with a three-day event at Soho Studios. The traveling exhibition has included stops in New York, London, Berlin and Shanghai, and has raised $3 million so far to support emerging and established artists.

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Bacardi
12/8/2017

Building upon its success from 2017 and now coming to you weekly, the highly anticipated eBev Global Interview Series takes you on a journey behind the scenes and offers you perspectives, insights and analysis from those who are doing it best. Recent iterations have uncovered some very interesting perspectives.

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ebevseries.com
12/8/2017

Mobile advertising leader Jun Group CEO Mitchell Reichgut sits down with Tim Murphy, vice president of consumer planning, to take a look at how Pernod Ricard is transforming its company to better connect with consumers in the face of a mobile first world.

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ebevseries.com
12/8/2017

Some co-workers may not be receptive to typical time-management strategies, Karen Miller writes. These situations might require a conversation in which you express concern about the person's missed deadlines and ask whether there's a problem with your co-worker's professional or personal life.

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Karen Miller