Ben Harrell, Priceline.com's senior vice president of marketing, uses numbers to target and adjust the company's marketing strategy. Harrell states, "We'll test something, we'll put it out, we'll see what customers respond best to, and we'll go with what the customers choose."
Dunkin' Donuts is holding a social media-based contest to let fans determine which Baskin-Robbins-inspired iced coffee flavor it should launch next summer. Customers can vote for the flavors on Twitter, Facebook and Instagram through Friday, at which point they can vote in Dunkin' Donuts stores using a special Snapchat filter.
Limited-time menu items that align with a restaurant's goals and menu and generate excitement are in growing demand, according to Datassential's Blueprint for LTO Success Keynote Report. The average number of LTOs jumped 82% and 80% at limited-service and full-service chains, respectively, between 2010 and 2017, and successful LTOs spur return visits.
Bacardi Brown-Forman is giving away three trips to Jack Daniel's Tennessee distillery, as well as products and branded merchandise, as part of an ad campaign for the whiskey brand in the UK. The "Find Your Taste of Tennessee" initiative also includes activations and customer experiences aimed at demonstrating the drink's versatility and authenticity.
Reebok sold out its line of "Nevertheless, she persisted" T-shirts in six hours with a real-time marketing effort. The company's PR and social media teams advertised the line on social media, linking to a blog that explained the message and its purpose in an authentic way.
Larry Culpepper is making his fourth college football season appearance this year in a Dr Pepper spot that will air on television and online. The 30-second ad shows Culpepper putting together a team of fans that includes legendary football star Doug Flutie.
Starbucks is hoping to inspire conversations with veterans in a country where under 1% of the population has experienced military service. The campaign, which bolsters the company's commitment to the 10,000 military veterans and spouses it has hired, features ad spots and a website of conversation starters to help people get to know veterans and their families.
Google unveiled its new Android operating system, Android Oreo, with a 40-second spot featuring robots transfixed by the solar eclipse, before what appeared to be the moon hurtles down toward earth and is revealed as an Oreo cookie. Google and Oreo are continuing the campaign with an Android Oreo superhero and limited-edition cookies that have a green filling and are carved with the Android logo.
Designers looking for fresh user experience ideas should head over to Instagram, Jake Rocheleau suggests, pointing out that it's important to know who to follow and what hashtags are relevant. He recommends 12 UX accounts that designers -- experienced and novice alike -- can look to for inspiration.
An eMarketer report forecasts that Snapchat will have the most US users in the coveted 12-to-17 and 18-to-24 age groups by the end of 2017 and will increase its US social-network market share to 40.8%. Instagram is predicted to see growth of 23.8% in overall US monthly users, with users under 12 growing 19% and users ages 12 to 17 growing 8.8%.
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