Forbes has named Unilever's Keith Weed as the chief marketing officer with the most global influence. The world's Top 50 CMO list was compiled in conjunction with LinkedIn and Sprinklr, with 40% of those named coming from technology, digital and telecommunications brands, and 18% from the financial sector.
There aren't any big changes in web design trends, but there are a few to keep an eye on, Jason Davis writes. Large type fonts, using CSS3 programming for moving backgrounds and animations, bright colors and gradients, and large areas that put the spotlight on content are what's trending this year, he writes.
It is important for PR professionals to have a plan in place for vacation, both for their own health and the health of their practice, writes Tim O'Brien, APR. Weiss Communications' Phyllis Weiss is transparent with clients about planned vacations and makes a backup person available should clients need anything while she is away.
News that Lidl is opening its first US stores topped a most-clicked list this week that was dominated by grocery news. The Amazon-Whole Foods purchase was the subject of many of SmartBrief's most-viewed articles, along with stories on Nestle's potential plan to sell its US confectionery unit, Campbell Soup's new leadership staff and acquisitions talk at Hormel.
Consumers ages 13 to 25 get annoyed by interruptive ads, with 66% using ad blockers, but 80% say that digital ads are a "regular part of life," and 84% wouldn't pay to get rid of them, per Defy Media's Acumen Research and TMI Strategy. About 62% say they follow a brand on social sites such as Instagram, Twitter and Facebook.
Electronic dancehall trio Major Lazer views its partnership with Bacardi as a natural brand extension and a valuable opportunity for music promotion. The group, which is promoting its new single "Front of the Line" as part of the campaign, believes the Bacardi sponsorship opens doors for musical styles that are considered niche in the US markets.
The ANA's CMO Talent Challenge will release guidance next month to help chief marketing officers attract the right talent and mentor their teams. Columnists Erica Seidel and Nadine Dietz share insights from recent interviews with marketing leaders, including a visual summary illustrating how priorities and ways of working have changed.
Boost your business-to-business PR strategy by collaborating with influencers, working backward from your end vision, and allowing prospects to unlock valuable content via a social share. Become part of niche communities and host events to develop thought-leadership credentials.
SAP Hybris marketing chief Jamie Anderson talks about how the company employs data and insights to tweak global campaigns, and how he measures everything his marketing team does to prove its value. He also discusses the importance of chief marketing officers being skilled in technology, and why they need to be prepared to act and face increasing scrutiny depending on what data reveals.
The ANA is opposing a proposed state privacy law in California that would prevent broadband companies from using digital browsing data for ad targeting without opt-in permission from consumers. "Due to California's enormous impact on the US economy in general, if this legislation were to pass, it would create broad adverse precedents and have immediate substantially harmful marketplace impacts," the ANA's Dan Jaffe wrote in a blog post.
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