In 2017, more than 100 million connected devices were used in lieu of traditional pay-TV set tops to watch pay-TV services, the NCTA reports. Operators have saved $3.5 billion and reduced energy use by 34% since entering into a collaborative energy-saving initiative in 2012.
Fox has struck a deal to license Viacom's proprietary data-driven ad tech product, Vantage, which will enable advertisers to more effectively target viewers across Fox's TV programming, Viacom president and CEO Bob Bakish said. "[W]e're excited about the potential of this new business to accelerate the ecosystem and evolve into an incremental revenue stream," Bakish said.
The Patent Trial and Appeal Board has determined that a feature on Comcast's X1 platform did not violate a TiVo patent. The board ruled that the feature in question, which allows a viewer to watch one network while recording another, is technology that would be "obvious" to anyone designing a digital video recorder.
Roku has launched a web version of Roku TV; it allows viewers to tune in through their PCs and mobile devices. The company has also launched its Featured Free section, a curated collection of free programming accessible via the platform's home screen.
Atlantic Broadband has launched its gigabit service throughout New Hampshire and Maine. GigaEdge is available for residential customers, while Pro GigaEdge is available to business customers.
Digital news company Axios has partnered with HBO to launch a documentary series of the same name. "Axios" will feature news, documentaries and profiles highlighting current events and people from around the globe.
CableLabs has launched a short film, "The Near Future: Ready for Anything," that focuses on future uses of technologies such as augmented reality, internet of things devices and video walls in education. CableLabs CEO Phil McKinney says the film aims to answer how "you prepare students today to use a technology that's not yet been invented to solve problems we don't know exist yet."
Scott Bay explains the tactics that are most likely to result in viral social content, including identifying unique topics, incorporating visuals and sparking conversations that resonate with the target audience. Keep content short, evoke emotions with storytelling, make people laugh and use headlines that would impel you to click, he advises.
Disney is pressing forward with its plans to release a direct-to-consumer service in 2019 as part of its strategy to become a more comprehensive digital entertainment company, CEO Bob Iger said during an earnings call. Part of that strategy also includes the pending acquisition of 21st Century Fox's entertainment assets and a continued focus on content, particularly sequels for popular franchises such as "Star Wars," Iger noted.