Federal Communications Commission Chairman Ajit Pai expressed support Wednesday for an application from Elon Musk's SpaceX to create a satellite broadband network. A satellite network could provide broadband service to rural and underserved areas, Pai said.
AT&T has added the Department of Justice's antitrust head, Makan Delrahim, to its witness list for its upcoming trial involving the proposed acquisition of Time Warner. The company hopes to show that political tampering caused the government to sue to block the acquisition, a source says.
Net neutrality isn't the only thing holding back broadband investment and deployment, says American Cable Association President Matt Polka. Outdated laws and regulatory processes, including permitting and application processes, also affect small operators, Polka says.
Comcast Ventures has formed a five-member team, dubbed "The Blockchain Crew," to lead strategy on blockchain investment opportunities. One of the team's primary objectives is to look into blockchain's potential applications in product development at Comcast.
Disney is committed to turning Hulu into a "big, profitable service" once it takes over, said Disney Chief Strategy Officer Kevin Mayer, who explained that a majority Hulu acquisition will help advance Disney's plans to deliver its shows directly to consumers. Mayer also said that the company's upcoming streaming service is not designed to "hurt or kill" Netflix and that he doesn't see an "urgent need to disrupt" the company's theatrical release strategy.
Media buyer sources report that AT&T is touting a private, direct programmatic marketplace to agencies, in particular pitching brand safety and over-the-top advertising. The company boasts a digital video completion rate of between 95% and 97%, per FreeWheel, with zero risk of ad fraud since it's TV advertising.
Boomers and Gen Xers are neighboring generations, but for marketers, they pose different challenges, with each at radically different stages of personal and career life. Vicki Brakl reviews who these digitally oriented consumers are and what kinds of marketing they're most likely to engage with.
In a first for a local TV station, NBC affiliate KSL has signed a local livestreaming deal with Major League Soccer franchise Real Salt Lake to livestream 200 hours of games featuring RSL and its affiliated teams, the Utah Royals and the Real Monarchs. MLS is reportedly shutting down its MLS Live streaming product and selling streaming rights to Disney's ESPN+ service, which is to launch in the coming months.