Nine out of 10 smartphone owners plan to stick with their phone during the holiday season, according to a Puls survey. However, 33% of participants reported being unhappy with their smartphone's battery life, said Puls, which noted phone batteries tend to start to deteriorate after 18 to 24 months. Phone Arena (11/21)
Adtech company Adform has announced the discovery of an advanced ad fraud scheme it has named "Hyphbot," which involves the creation of more than 1 million unique URLs and 34,000 domain names to trick advertisers into believing they're purchasing quality inventory from publishers such as CNN, The Economist and The Wall Street Journal. The scheme is "likely the biggest bot network" to affect the digital ad industry, generating around $500,000 each day for fraudsters, Adform's Jay Stevens said.
Twitter has teamed up with Innovid to give advertisers third-party delivery and measurement of in-stream video ads on its site. The deal gives delivery and viewability metrics on ads served via Innovid's platform.
Fashion retailer Yoox's new YouTube campaign from Stink Studios and Google features shoppable preroll spots that showcase unmissable items, with the catch being that viewers have just 15 seconds to decide to purchase; after that, the product will no longer be available to them to buy. The animated spots feature a countdown clock and are running in the US, Italy, South Korea and Japan from Cyber Weekend until the middle of December.
Reps. Greg Walden, R-Ore., and Marsha Blackburn, R-Tenn., praised Federal Communications Commission Chairman Ajit Pai's proposal to roll back net neutrality rules but stressed the importance of legislation. "We remain committed to ensuring clear, permanent net-neutrality rules through the legislative process, encouraging investment in broadband buildout, and closing the digital divide across America," they said.
Forty-two percent of people tune in to sports, and the majority of those fans would pay to watch, an Ampere Analysis study has found. Among the study's findings are that fans are less apt to pay for events and competitions that have always been free and that younger viewers are more willing to pay for content from niche leagues.
AT&T is planning to buy out The Chernin Group's share of Otter Media, sources say. The deal for the digital holding company, which is a joint venture between AT&T and The Chernin Group, will likely come after the expected approval of AT&T's acquisition of Time Warner, the sources say.
Over-the-top news network Cheddar is launching in Europe through streaming service Molotov. Cheddar will continue to expand throughout the US by appearing on more streaming platforms, and the company plans to launch original content on certain platforms in 2018, says CEO Jon Steinberg.
To bring attention to the struggle that workers with disabilities face both in the workplace and in planning for retirement, Voya Financial partnered with the Special Olympics for the Invest in Something Special campaign. Paul Gennaro, Voya's senior vice president of brand and corporate communications, discussed the benefit of the multiplatform approach for the campaign, stating, "It enabled visitors and our team to like and share the engaging content on other social media platforms."
AB InBev-owned beer brand Harbin says it has seen volume increases at 10 times the standard rate in its home country of China after insights about young men aged 18-29 led the brand to forge multiple esports sponsorships. "In the first year it was the live stream, then sponsoring one of the teams and right now the total league," said AB InBev's Joseph Lee.