Several holding companies are achieving prominence in digital media with the rapid growth of video streaming. The holding company structure offers a number of advantages, and Group Nine Media, for instance, cites scale and greater opportunities to close upfront deals with advertisers.
The Council of Fashion Designers of America has launched a campaign promoting New York Fashion Week that features digital billboard-type ads in New York City vacant storefronts that deliver geotargeted messaging to mobile users based on their behavior. The push also includes campaign images on 60 million LifeWTR bottles across the country.
Cargill is throwing its weight behind The Great American Milk Drive with the announcement of a Facebook campaign called #putyourherdfirst. The push not only aims to alleviate hunger by supporting the donation of milk products to communities in need, it also promotes the company's new nutrition line for calves and heifers.
Sixty-four percent of business-to-consumer marketers and 61% of business-to-business marketers have incorporated their customer relationship management data into their customer data platforms, per The Relevancy Group. The second- and third-most integrated data by all marketers are customer profiles/demographics and customer digital spend.
Spotify has announced that around 2 million users are blocking advertising, accounting for about 2% of the people who listen monthly to its ad-supported service. A representative said the company is investing heavily to tackle ad blocking by "improving methods of detection and removal, and reducing the impact of this unacceptable activity on legitimate creators, rights holders, advertisers and our users."
Charter has announced that it will be launching a 24/7 news service for 1.5 million Spectrum subscribers in Los Angeles in November. The channel won't focus on typical local news but will instead aim to explore local community events, including high school sports and fundraisers, Spectrum Executive Vice President Mike Bair said.
ESPN President Jimmy Pitaro says the network is working to boost "Monday Night Football" ratings with improved schedules and new anchors. The company also plans to overcome controversy by not airing the national anthem and any accompanying protests during its college or professional football games.
Amazon is planning to launch a streaming DVR device that will compete with TiVo, a source says. The device -- reportedly named "Frank" by the company -- will connect to Fire TV boxes through wireless technology and record live TV that can later be streamed to a smartphone, the source says.