The Agency Coalition for Talent is a collection of organizations and companies that have rallied together to support a variety of early access development programs. The Project ACT Fund provides resources for those initiatives, through the 4A's Foundation.
Together as an industry, we can provide a steady pipeline of talent for a sustainable and profitable future. Monies raised from your contributions are specially designated to provide resources that cover the following categories: Education, Employment, Outreach, Engagement and Retention. All donations are tax deductible to the fullest extent of the law. Take the pledge to support tomorrow's industry scholars by joining the Coalition and donating to the Project Act Fund today!
This year's 4A's CreateTech conference, the event for agency creatives and technology heads, will be held in NYC this year at Convene on Nov. 11 and 12. Themed "Creativity and The Adjacent Possible," CreateTech is open to 4A's members and non-members and crafted by the 4A's Creative Technologies Committee. Early registration ends June 30, so sign up now.
For information about 4A's sponsorship opportunities, contact 4A's Events Manager Troy Starwalt at email@example.com.
M&C Saatchi Mobile's New York office has a "brutally simplistic" design that's meant to match the agency's ethos of "brutal simplicity of thought." The space includes five conference rooms named after the five boroughs of New York. "Sometimes people overcomplicate things. We're just taking the essence of what that message is not only in our work philosophy but also our office environment," said M&C Saatchi Mobile's Eric Mugnier.
Gary Vaynerchuk's VaynerMedia increased revenue 79% to $40 million in 2014, and plans to open its fourth office next month in Chattanooga, Tenn. The company is also expanding its services well beyond its initial social media focus. "I think social media is a slang term for the current state of the Internet. Our behavior is far from a social media agency," Vaynerchuk said.
Programmatic ad-buying is expected to play a much bigger role in the 2016 election cycle as candidates improve their targeted appeals to potential voters. Spending on programmatic will be 10 times that of the previous election cycle, J.C. Medici of programmatic-ad firm Rocket Fuel predicts.
Lyft's announced "Wildcard" opportunity for a small shop to join its creative review by publicly releasing a short video has been met with distaste and disappointment from the agency world. The stunt violated just about all of the 4A's recommendations for the agency review process, writes consultant Rupal Parekh. "To brands, I'll say this: Resist the urge to turn your RFP into a marketing moment," Parekh writes.
Apple’s devices account for 62% of all authenticated viewing, according to new data from the Adobe Digital Index. The data also shows Google ad shares are falling behind as brands look to Apple to identify new trends. "If you're a broadcaster with limited time and budget to build an app, you're going to build it for Apple first. And that's why Google's not winning. I'm not saying that companies don't release apps for Android, but it's not their primary initial focus,” said ADI’s Tamara Gaffney
Samsung Mobile has struck upon a remarkably effective Twitter strategy built around goal-focused tweets, plus smartly used images and hashtags, Matthew Yeoman writes. The case study is useful for businesses of all sizes, Yeoman writes, arguing that "Twitter is as close to a level marketing field as you'll get."
Emaze, which offers tools for online presentation, relied on word-of-mouth marketing from consumer users to achieve an 11% business-to-business lead conversation rate. This case study examines the way the company bypassed a sales team and offered a free service to consumers with no pressure to upgrade, thereby making them brand ambassadors to draw in B2B customers for the premium product.