Prevent burnout by asking for help from colleagues and for flexibility regarding deadlines, writes Chrissy Scivicque. A vacation that keeps the laptop and other work devices at home allows people to fully relax and restore their health, she writes.
Home Depot has teamed up with Pinterest to add 100,000 items to the platform's visual discovery and shoppable feature, Shop the Look. The brand is also running a "Built In Pins" shoppable video push on Pinterest that shows before, during and after images of home improvement projects.
Outside Magazine has been focusing on using Facebook groups to engage potential subscribers on the platform, and next month, the publisher is launching a new group in partnership with an undisclosed advertiser; the group will feature collaborative content and giveaways from the brand. "For groups, our pitch has been, 'This is a great way for you to try something that's really focused on engagement,' " said Outside's Scott Rosenfield.
Stories are taking hold in a big way on social networks, and Connatix, a monetization platform popular with major publishers, has taken note. The company's new Stories for Publishers gives them control over content, as well as ads and the revenue they generate.
Comcast Xfinity subscribers who subscribe to AMC Premiere will be able to access all 10 episodes of "The Terror" beginning Monday night. Viewers who don't subscribe to the $4.99-per-month add-on service can tune in to the premiere episode on the same night through AMC's linear TV channel.
USA Network this week announced its upcoming spring/summer lineup. Unscripted originals, including "Chrisley Knows Best" and "The Cromarties," will return to the network in May, while scripted series "Shooter" and "Queen of the South" will return in June.
When Guinness and agency R/GA began looking for ways to broaden the brewer's audience, they first went "back to the data," said R/GA London's Nicola Davies. After discovering that foodies were using Guinness in recipes and for meal pairings, the brand launched more collaborations with food festivals to expand its reach.
Although increases vary widely, programmatic ad prices in all major categories, including mobile and mobile apps, were up substantially in Q4 from a year earlier. That's according to eMarketer, which characterized the higher CPM-based prices as a "testament to the importance of audience and data."
Consumers like and expect websites to load on their devices in 5 seconds or less, but the average full load time is 15.3 seconds, according to Google. Mobile users tend to simply move on from slow-loading sites, so speed and associated ease of use and personalization are key, writes Brian Solis.
Android and iOS users of Google Assistant can now use the voice feature to send and request money. That's thanks to integration of Google Pay, which will also soon appear on Google Home smart speakers.