Maximize your learning by avoiding shortcuts and trying new things, especially in areas that you typically avoid, writes Jesse Sostrin. "When you look for the easy way, you'll save some time -- but the lack of learning and growth will ultimately limit your progress," he writes.
Pinterest has teamed up with influencer shop Obviously as a launch partner for its new influencer marketing initiative, which seeks to match brands and influencers and provide clear performance metrics. "We're always looking for ways to help businesses extend their reach," said Pinterest's David Temple.
The North Face's global ad campaign focuses on the adventures that can be found by city explorers, with videos featuring rapper and producer Pi'erre Bourne, activist Mikhail Martin and filmmaker Jimmy Chin. The push is running across social and digital and also includes pop-up music concerts in New York.
Mood and tone are the latest targeting criteria being adopted by several publishers, including USA Today and The New York Times. The technologies leverage artificial intelligence to determine consumers' emotional state, a factor thought to be more valuable to advertisers than the demographic characteristics typically used for targeting.
A Forrester study of the media agencies owned by the world's eight biggest holding companies identifies Interpublic's UM and Publicis Groupe's Zenith as "leaders" based on 23 criteria across market presence, current offering and strategy. Dentsu Aegis Network's Carat and Publicis Groupe's Starcom followed up as "strong performers," while "contenders" included Omnicom's OMD and Group M's Mindshare, Wavemaker and MediaCom.
Facebook Watch will be launching interactive series "Friday Night Poker" on Friday. The show will feature Q&A sessions and will allow viewers to interact with the hosts and players and potentially win spots on the show.
YouTube has announced that it is phasing out its YouTube Gaming app in March 2019 but is offering an alternative solution to gamers. A new gaming destination was announced this week; it will personalize gaming content, aggregate video and streams for individual games, and integrate subscribed content.
Disney is reportedly planning to launch several programs for its streaming service that center on superheroes not yet starring in stand-alone movies. Loki and the Scarlet Witch are among the Marvel Cinematic Universe superheroes who may be featured.
BBC is exploring ways to raise money to make it more competitive with Netflix and Amazon, Director General Tony Hall said. BBC and the other British public service broadcasters combined spend far less than Netflix does on content, he noted.
Pernod Ricard is playing up the citrus appeal of its Absolut Grapefruit flavor with its "No Sugar Coating" campaign. The brand has tapped actor Jesse Tyler Ferguson for seven video spots that will appear on social channels.