Accreditation is useful for public relations professionals, but the support received and skills learned during the process are just as valuable, writes Sheila Corson, APR. Feedback from the panel helped her realize her strengths in the field, she writes.
Car shoppers can now get a showroom-like experience of BMW's X2 model thanks to Snapchat's new "augmented trial" lens. The automaker said it's looking to engage a younger audience with the augmented reality option.
Apple's Swift programming language is catching on quickly with developers, and Google has updated its Fuchsia operating system in response to support Swift. Fuchsia already supports apps composed in Google's Dart and Go languages, as well as in C/C++.
Viewers of NBC's "The Voice" were able to use their Comcast X1 remote to vote by voice for their favorites during the live shows on Monday and Tuesday. Nearly 52% of Comcast's 22.5 million cable subscribers use the X1 platform, which features discovery tools for TV watching.
Smartphone repair firm iSmash will launch three new locations inside Maplin stores in the UK, says Julian Shovlin, founder and managing director of iSmash. The company also plans to open seven standalone stores before the end of 2017.
Liquipel has debuted an invisible liquid screen protector at US Walmart stores. The screen protector, which bonds with the smartphone's glass, is backed by a product guarantee that will pay up to $100 if a customer's screen breaks.
Retailers must be aware that consumers are using their smartphones to research products before buying, write Arun Tom, Leslie Ament and Ram Sangadi. This holiday season, three out of five smartphone users will buy products using their mobile devices, according to Deloitte's 2017 Holiday Survey: Retail in Transition.
Facebook still leads other social networks in terms of time spent by users each month, but the average has fallen sharply over the past year, Verto Analytics reports. The monthly average of 18 hours and 24 minutes is down from 32 hours and 43 minutes a year ago, with the number of logins declining from 311 in 2016 to 173 this year.
Pinterest users can create personalized gift boards based on what friends and family members are pinning. Amazon, Coca-Cola, Bed Bath & Beyond, CVS and Universal Pictures are providing input for the Pinterest Secret Santa feature.