All Marketing & Advertising News
Top stories summarized by our editors
8/17/2018

Facebook's recently launched WhatsApp Business API enables marketers to engage with customers on the messaging app by sending nonpromotional content, such as delivery information or purchasing confirmations, and to respond to customer-initiated conversations. Use conversational Facebook ads to drive prospects to chat to your brand on the app, around25's Ioana Budai advises.

Full Story:
CMSWire
More Summaries:
Facebook
8/17/2018

Jolina Landicho provides a methodology for measuring the return on investment of business-to-business marketing initiatives. She explains how to identify the value generated by content while taking into account distribution and production costs.

Full Story:
MarketingProfs
8/17/2018

IBM is in the midst of a massive digital transformation through the use of integrated technology, digital and data. In this video, VP Jordan Bitterman explains why providers of AI services need to create trusting relationships with users by meeting or exceeding value expectations.

Full Story:
ana.net
More Summaries:
Jordan Bitterman, AI, IBM
8/17/2018

Vivino's Brant Cebulla explains how the digital wine marketplace built its 32 million global customer base predominantly through email marketing in partnership with SendGrid. Vivino targets "consumers who are super-engaged with wine" and has a 40% email open rate, Cebulla says.

More Summaries:
Vivino, SendGrid
8/17/2018

This Strategies & Tactics piece outlines eight ways brands can boost engagement on social media, including through the use of strong visuals, have relevant topics create a personality and be bold.

Full Story:
Strategies & Tactics
8/17/2018

Take advantage of the skills of more than 21,400 of your peers through the MyPRSA communities. Dynamic conversations provide networking opportunities and the tools you need to communicate with leaders and partners in your field.

Full Story:
connect.prsa.org
More Summaries:
MyPRSA
8/17/2018

Google CEO Sundar Pichai told staff developing a search engine for China fits with the company's mission but said Google is nowhere near launching such a product. That's according to a transcript obtained by Reuters in which Pichai said the China situation remains "very unclear."

Full Story:
Reuters
More Summaries:
Sundar Pichai, Google, Reuters
8/17/2018

WhatsApp users storing old messages will no longer have to count those data against their Google Drive storage as of November. Backups will be free thanks to a deal WhatsApp secured with Google.

Full Story:
The Verge
More Summaries:
Google, WhatsApp
8/17/2018

Google is adding expandable snippets to its search query results that can be quickly enlarged to offer additional information. "These new panels are automatically generated based on our understanding of these topics from content on the web," Google said.

Full Story:
Search Engine Land
More Summaries:
Google
8/16/2018

Ask for a raise of about 10% above your current pay rate, but first make sure that amount is justifiable based on the market rate and your performance at the company, Kathryn Vasel writes. "Be aware of your unique skill set," executive coach Joel Garfinkle advises.

Full Story:
CNNMoney
More Summaries:
Kathryn Vasel, Joel Garfinkle