A monthly price of just $15 will buy an unlimited data plan from FreedomPop's MVNO. It will be the lowest price for such plans offered in the US when the Unreal Mobile service launches over the next few months.
Taxi passengers in New York will soon have new options on their seatback screens. Curb mobile app users will be able to add a map and fare monitor as well as pay for the ride via mobile.
The EU's General Data Protection Regulation allows business-to-business marketers who can rise to the challenge to gain the right in-house expertise to work with high-quality behavioral data vendors, Garrett Mann writes. The legislation will force sales and marketing teams to collaborate to maximize data and employ best practices to get the most return on investment, he writes.
Business-to-business marketers can improve search-engine optimization by creating compelling content, building links and engaging with prospects, Alexander Kesler writes. He provides a framework to follow, including identifying the best keywords and creating content that has unique value for individual prospects.
Marketers can win and retain customer loyalty by seeing issues from their viewpoint and ensuring staff are empowered to help deliver a superior customer experience, Yan Zhang writes. Above all, Zhang adds, educate, guide and provide the right tools to help your customers succeed in their work.
Fifty-two percent of business-to-business marketers use Excel to track marketing performance, while just 34% use email platform reporting capabilities, per DemandGen and BrightFunnel. About 58% of respondents said they lack marketing attribution skills.
Research proves businesses that have achieved advanced data activation have higher marketing performance, and Dun & Bradstreet's Josh Mueller provides tips on how to become a leader in the space. Partner with the right vendors who can provide different data sets, employ technology to improve analytics and create an insights center of excellence to integrate data strategy across your company.
In part two of “The Fog of Trust and Transparency,” Reed Smith’s Doug Wood examines how industry changes that ultimately led to a severe breakdown in trust between advertisers and agencies and billions of dollars of media reviews are potentially leading to “Mediapalooza II” in 2018.
Seats are filling up fast for the 2018 ANA Masters of B2B Marketing, June 6 to 8 in Chicago. This is the signature event for learning how top CMOs and other leaders are driving marketing value and bottom-line results to grow their brands and businesses.
• Mike Simpson, CMO at Stanley Black and Decker
• Tomer Cohen, VP of product at LinkedIn
• Karen Walker, SVP and CMO at Cisco
• Denice Hasty, SVP and CMO at Comcast Business
• Ted Gilvar, CMO at Vonage
• John Kennedy, chief of staff at Conduent
• Hue Du, VP of marketing and communications at Equipment Depot
• Greg Gibbons, chief communications officer at GE Power
Agencies report that as clients are seeking more project-based work, freelancer rates have skyrocketed, with We Are Social reporting that freelance strategists are charging day rates between $750 and $1,500. DNA Creative's Charlene Short says that freelance creative directors are seeking between $1,500 to $3,000 per day and puts rising rates down to not just increased project work but also agencies' struggles to attract and retain talent.