Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

House of Fraser introduces beacon-equipped mannequins for in-store guidance

8/19/2014

  • MobileCommerceDaily.com

Mobile-equipped shoppers at the U.K.'s House of Fraser will be able to chart their searches in the store, look up pricing details and access other services through beacon-equipped mannequins. The beac… Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

Survey: 87% of marketers to match content to buyer's journey

8/20/2014

  • Marketing Land

Nearly 9 out of 10 marketers say that they currently create, or plan to create within six months, content that is matched to a buyer's journey down the purchase funnel, according to a Conductor study.… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

Julia Louis-Dreyfus, "Breaking Bad" duo star in Audi ad

8/20/2014

  • Adweek

Audi ramped up the star power for an ad that promotes its sponsorship of the upcoming Emmy Awards with a six-minute spot featuring Aaron Paul and Bryan Cranston running a pawn shop. Julia Louis-Dreyfu… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

What millennials want in a food package

8/20/2014

  • SmartBrief/SmartBlog on Food & Beverage

Gen Y consumers want food packaging that's sustainable, less wasteful and that speaks to them about the emotional benefits of the product inside, according to a report by ad agency Barkley. The millen… Read More

Location SmartBrief: Business Game Changer

News on location business intelligence and data

Location SmartBrief: Business Game Changer

Published in partnership with: LBx Journal

Location data make other advertising relevant, experts say

6/18/2014

  • BBC

Location-based data through smartphones is increasing the relevance of other outdoor forms of advertising, such as billboards, writes Matthew Wall. The ability to see what mobile users are searching a… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

RunKeeper delivers brand offers as users meet fitness goals

8/20/2014

  • Mobile Marketer

Users of mobile fitness application RunKeeper are now treated to offers from brands as they reach their fitness goals. The feature is part of RunKeeper's bid to monetize its product in a partnership w… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Facebook increases cap for certain brand ads

8/20/2014

  • Digiday.com

Brands can now show Facebook news feed ads twice daily to nonfollowers or reach connected users with the same ad twice in one day, each up from a previous once-a-day limit. The total number of ads a F… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Expect to see more tweets from people you don't follow

8/20/2014

  • Wall Street Journal (tiered subscription model), The
  • Quartz

Twitter users could be seeing more tweets from people they don't follow in coming weeks because the social network's updated documentation says it might sometimes add "content that's popular or releva… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

When do the data say it's time for a redesign?

8/20/2014

  • HubSpot.com

This infographic from Red Website Design pinpoints five data-backed reasons to initiate a site redesign: slow load times, nonstandard layouts, lack of HTML5, color-scheme issues and lack of trust. Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

Honda isn't young and hip but tried to be

8/19/2014

  • Billboard.com

Honda Motor's attempt to connect with young consumers is a cautionary tale of how not to do brand engagement, writes Glenn Minerley of Momentum Worldwide. The carmaker spent $50 million to attach its … Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Poll: Marketers still struggling with social measurement

8/20/2014

  • eMarketer

About two-thirds of corporate executives say they aren't confident that their company is accurately measuring social media's effect, according to a Useful Social Media survey. Among the top social med… Read More