Target's back-to-school campaign, dubbed "Ready.Set.Prep," features peppy moms and kids accompanied in their shopping by tunes from Betty Who. The spots highlight private-label brands including Cat & Jack, with spots in English and Spanish.
Kohl's is building its omnichannel operations and it sees its brick-and-mortar stores as its greatest competitive advantage, CEO Kevin Mansell said. About 80% of US consumers live less than 15 miles from a Kohl's store and most of the retailer's 70 million customers shop in stores, he said.
Latino consumers in the US have been shopping less and staying home more in recent months, especially those living in border towns, raising new concerns for retailers, Target CEO Brian Cornell said Tuesday. Hispanics' spending power surged 9% since 2010 to $1.4 trillion last year, according to Nielsen, making them a key demographic for Target and other retailers.
Sir Philip Green has named Karren Brady as the non-executive chairman of holding company Taveta, the parent of Arcadia which operates several retail chains including Topshop, Miss Selfridge and Wallis. Brady is a celebrity judge on the UK version of TV show "The Apprentice" and a top executive of the West Ham United soccer club.
The retail industry will win with Trump administration plans for tax reform, Vice President Mike Pence told retailers at NRF's Retail Advocates Summit in Washington, D.C., on Tuesday. "[We] will put retailers back on the path to jobs and growth and back to competitiveness," he said.
L.L.Bean is shifting its marketing and advertising focus to digital as it works to change its image, with a revamped website and a back-to-school campaign that emphasizes enjoying the outdoors. "The campaign is one piece of a bigger strategy to shift us from a heritage brand, in catalogs, to a product company," executive Brad Matson said.
Delivering quality products is more important than ever as consumers shift more of their shopping online, resulting in less opportunities to touch and feel before they buy, said Crate & Barrel founder Gordon Segal. "[We] do almost 45% of business on the internet because we have a great product," he said.
Prime Day didn't just boost sales at Amazon, it also fueled a 44% increase in online sales for other retailers, according to a report from Salesforce.com. About 77% of non-Amazon orders included free shipping, and the overall conversion rate rose 34% from the previous day, the data show.
Greek retailers see expansion potential in Romania, the EU country that saw the highest GDP growth last year. Major Greek retail chains including Fourlis and Jumbo are opening new stores in the country, where salaries are rising and value-added taxes are declining.
Bata India will open 100 high street and mall-based stores in 2017, and its franchisees will roll out 30 additional locations in smaller markets, the shoe maker said. The retailer, which operates 1,300 company-owned stores, will also add online shopping kiosks in its larger stores.
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