Abercrombie & Fitch will include more models of color in its latest ad campaign and has moved further from earthy flannel in favor of blue jeans and more colorful tops and dresses, as part of a bigger rebranding effort. The retailer is looking to shed negative perceptions of the brand, whose past campaigns featured many shirtless white male models.
France-based House of Chanel recently announced that it has invested in four small businesses that manufacture silk: Denis & Fils, Hugo Tag Ennoblissement, Textiles Henri Lacroix and Les Moulinages de Riotord. "Step by step, we are investing more and more in the upstream process to be sure we have what we need to manufacture collections. And silk is very important," Chanel executive Bruno Pavlovsky said.
NRF partnered with QVC to host an event highlighting the importance of women and entrepreneurs in the retail industry. "It also tells the story of the dynamism in the retail industry broadly, the jobs that get created, the careers that are available to people and really puts some human faces on it," NRF President and CEO Matthew Shay said at the event, which coincided with the Democratic National Convention in Philadelphia.
QVC has found its way around and is even thriving in the digital revolution, with more than half of its business taking place via e-commerce and adoption of digital and social channels while still working to evolve its TV business, President and CEO Mike George said. "[T]he customer has gotten more comfortable with what we have to offer, trusting our experience and realizing that she can get amazing values and have the experience without having to go the store," he said.
Kit and Ace uses Snapchat to post "informational and episodic" videos that are similar to television, in addition to behind-the-scenes content common among many brands, said Braden Hoeppner, the retailer's head of e-commerce. Kit and Ace also utilizes the platform's phone and video chat for its customer service efforts.
Fabletics has channeled social media for its latest campaign, with a commercial designed to mimic Kate Hudson's Instagram and Snapchat feeds. "She wanted a commercial that really genuinely showcased how Fabletics supports her lifestyle and what her lifestyle is about," Chief Marketing Officer Shawn Gold said.
Retail sales in Japan were up 0.2% in June, the first increase in three months, despite weakened household spending and demand, according to a Bank of Japan report. "Japan's economy will probably stay at a standstill as a recovery in production, consumption and exports doesn’t look promising," said economist Norio Miyagawa.
Australia's The Good Guys has signed a deal with Lakeland, in which the British kitchenware company will open over 100 shops within The Good Guys outlets. "[W]e sell more than 4000 products and we introduce around 150 products a month," said Lakeland's Tony Preedy.
UK-based startup Anatwine is planning an online platform that would provide retailers with real-time access to a database of product, inventory and pricing information from various brands, according to CEO Chris Griffin. "If we can guarantee a consistent customer experience, and provide live data to only take the best stock when possible, this reduces warehouse capacity and allows [retailers] to give a fuller range to customers," he said.
Some New York City entrepreneurs are setting up multiple businesses in the same space as a way to attract more customers and save on rent. One example is Stems, a flower business that operates inside a Brooklyn bar.
- Page 1