Distribution marketing can be more challenging than other types of marketing because distributors often prioritize sales in terms of attention and funding, writes Tessco Technologies' Jim Markisohn. Redirect marketing's efforts toward value-generating activities that improve the sales team, he argues.
Business-to-business distributors have been disrupted by the likes of Amazon and Google, meaning customers require less contact with sales teams, writes John Gunderson. Distributors need to be using analytics and metrics to improve customer communication, he argues.
China-based online resale platform Cashify announced an investment and partnership deal with recommerce platform AiHuiShou. Cashify is hoping to increase its transaction volume by 100% and grow its international presence.
Merchants should be up-to-date on the terms of chargeback rights provided by credit card companies so that they can withstand returns fraud, writes Matthew Katz. "The representment process is the tried and true way for merchants to highlight fraudulent chargebacks - proving that they won't be bullied by theft and fraud," he argues.
An Australian court fined Apple $6.7 million for violating consumer law by refusing to update software on devices that were repaired by nonapproved companies.
Leaders must remain focused on the business-facing benefits of new technologies, not the hype surrounding them, says Rockwell Automation's Richard Sturt. Understand how a technology will help with areas such as agility, profit and customer engagement.
A Verizon report shows that intellectual property theft is the goal of at least 50% of manufacturing cyberattacks, with some of those coming from within, writes Larry Thompson, president and chief financial officer of Veriato. Companies should develop a high-level team to develop a strategy and assign risk levels to every job, he writes.
Production of electronics components can't keep pace with demand, so companies should prepare for supply issues now and be realistic about expectations, East West Manufacturing executive Steven Lustig writes. "If you create your process now, during the crisis, the agreement is already in place," he explains.
Internet of things tools and big data are giving supply chain operators an unprecedented level of supply chain visibility, writes Dagny Dukach. "For example, manufacturers can use data analysis tools like SPC (Statistical Process Control) to identify outliers and improve the quality levels of their supply chain processes," Dukach writes.