Episodic video content is emerging as a winning tactic on Instagram's IGTV, notes Justin Antony, head of emerging talent partnerships. Antony cites the success of shows such as Lilly Singh's "Spice News," which averages more than 434,000 viewers per episode.
Nintendo's Switch Online will launch on Tuesday, allowing users to access multiplayer options, online cloud saves and NES games. Users will be able to access a free seven-day trial, and one-month, three-month and one-year subscriptions also will be available.
Mark Zuckerberg explains in detail in a Facebook post how his company plans to address the type of deliberate interference that occurred during the 2016 elections. He stressed the complexity of the problem and said combating it will require multiple tactics and close coordination with federal authorities.
Alea Labs is working on a smart HVAC solution that includes a ventilation system that uses 11 sensors to manage room temperature control. The smart air vents allow users to close off rooms where air flow is not needed, while focusing on spaces where it is needed.
Seattle-based startup Jargon is assisting those developing apps for Alexa with translations in various languages. "With voice conversations becoming increasingly complex and open-ended, we anticipate the need for powerful content management and personalization tools that do not exist today," says Jargon CEO and co-founder Milkana Brace.
Merchant wallets are the most favored type of mobile wallet, a tech area in which adoption growth has leveled off, according to a report by Javelin Strategy & Research. Consumers are most drawn to mobile wallets if there are incentives in the form of coupons, discounts and loyalty rewards, the report found.
Facebook is responding to marketer demand for greater transparency and ability to gauge return on investment with several new features. These include publisher lists and delivery reports across in-stream videos, Instant Articles and audience networks -- as well as a way for advertisers to integrate Facebook Pixel and third-party pixels into their Instant Experience campaigns.