Publishers finding success with header bidding helped boost bidding impression volume by 220% in the third quarter from the same period last year, according to PubMatic. Mobile was crucial, PubMatic says in its report, as the platform is "quickly becoming the first screen for many consumers globally."
Consumers are quickly adapting to the option of voice searches with the assistants they're bringing into their homes, and this has wide implications for marketers, Yext's Durane Forrester said in an interview. To take advantage, Forrester says, marketers need to continue providing rich content but should increasingly take the context of a consumer's query into account.
Yahoo email users will be able to digitally clip coupons and track travel information across all their email services with two new features added in time for the holidays. Yahoo also says its email service will now automatically sort and highlight the most relevant deals in a user's inbox.
On Black Friday alone US consumers will spend more than 6 million hours shopping with the five leading mobile-first shopping apps, according to App Annie estimates. The entire week is shaping up as a record period for shopping time spent on mobile with a 45% gain from two years ago.
BlackBerry will outsource the sublicensing of its patents in a deal with Teletry, which will deal with global smartphone manufacturers. BlackBerry will maintain ownership for the approximately 40,000 patents and will continue to operate its own licensing program.
Podcasts are a staple of media consumption for millennials, with LinkedIn studies noting that 42% listen to them at least once a week, and teenagers listen even more often. Andrew Arnold spotlights five principal factors driving podcast popularity including ease of access and the ability to listen on demand, and he relates how major media sources are responding.
Baidu has released a smart speaker called Raven that offers a detachable touch screen display and will be marketed primarily in China. The company will install 100 of the devices in InterContinental hotel rooms in Beijing.
Consumers using Sprint's unlimited data plan will also get free access to Hulu's $7.99 basic plan. Sprint is also considering offering Hulu's $39.99 live TV streaming service next year, although the price has not been determined.
Dialog Semiconductor's stock is down, which could be because the firm delayed shipments to its biggest customer, rumored to be Apple. Dialog CEO Jalal Bagherli has refused to comment on Apple's impact on revenue, stating, "We have lots of growth drivers -- some of which didn't come through in 2017, but they will happen in 2018."
Amazon decided not to offer a digital bundle of popular US broadcast and cable networks as the company determined it would not be able to see a significant return on the service. The company ran into issues in negotiating with networks and will instead continue to focus on its individual Amazon Channels business.