Apple's content arm is taking a more cautious approach with the entertainment it carries, trying not to upset its brand image with anything that is too violent or sexual. The company has to be more careful than competitors such as Netflix because of how any choices can affect its consumer product business, says programming executive Preston Beckman.
Comcast edged out Fox on Saturday to win the auction for Sky at $39 billion. Comcast must now prove to its shareholders that there will be a return on this hefty investment, Stu Woo and Shalini Ramachandran write.
Sprint is ready to put its 5G network investments into service whether or not the company's proposed merger with T-Mobile is approved, said Sprint CEO Michel Combes. Sprint's dual-mode massive multiple input, multiple output, or MIMO, antennas, along with most of its other equipment, would be put into service for the combined company if the merger goes through, Combes said.
SiriusXM plans to purchase Pandora in a $3.5 billion all-stock transaction. The deal, if closed, will make SiriusXM the largest global audio entertainment company, but the proposal includes a Pandora "go-shop" option that will allow it to consider alternative proposals.
Comcast edged out Fox on Saturday to win the auction for Sky at $39 billion. Sky shareholders, who have until Oct. 11 to accept the offer, could have a big return on their investment, as Sky's stock gained more than 8.5% to $22.58 per share in London trading today.
The Canelo Alvarez-Gennady Golovkin rematch is not projected to have more pay-per-view buys than the first fight. Industry insiders placed the buys at between $1 million and $1.1 million; promoter Golden Boy declined to confirm a figure.
Cable networks were ahead of broadcast networks in launching fall programming this year. "You can no longer sit and hold [new content] back because the broadcast networks traditionally put most of their new shows out in September," Programming Insider Editor Marc Berman said.
Fifty-seven percent of premium digital video ads were displayed on TVs as opposed to smartphones or tablets during the second quarter, per Comcast's Freewheel. The group attributes that to the success of over-the-top and video-on-demand advertising.
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