Targeting Lucrative SMBs in Real Time:
How cable operators can optimize their marketing investments to grow their commercial business.

A TARGUSinfo White Paper
June 2008

The fast growing SMB market presents a tremendous revenue opportunity for cable operators.  However, cable operators face significant challenges when they replicate their residential sales and delivery model to determine the serviceability, cost and revenue potential of installing new service to commercial sites.

Find out how some cable operators are leveraging on-demand technology to deliver up-to-date serviceability values on commercial locations across every sales and marketing channel at the moment it is needed.

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