| News for advertising, marketing and media professionals |  |
 | MA in Public Policy & Administration
Northwestern's MPPA takes deep dives into both policy and administration and builds skills for diverse fields like education, finance, social services and government. Earn your master's degree part-time in online or on-campus classes. Learn more. |
|---|
| |
|
|
| Marketing Trends & Research |  |  |
|
- There's more to life than clicks, Facebook tells advertisers
Advertisers should stop obsessing over click rates and start thinking of online advertising in the same way they think of TV ads, Brad Smallwood, Facebook’s head of measurement and insights, said at IAB MIXX. Facebook ad campaigns have a lasting effect on consumers, Smallwood explains, influencing not just their immediate browsing patterns but also their real-world purchasing decisions. "The click is not the right thing to optimize to. ... Reach, just like in TV, is also a crucial driver," he argues. SmartBrief/SmartBlog on Social Media
(10/2), Adweek
(10/1), Reuters
(10/1)       
| Company Watch | | |
|
- Microsoft weaves MSN portal with Windows 8 platform
Microsoft is trying to revive its Microsoft Network Website by redesigning it specifically for the upcoming Windows 8 operating system. Microsoft will make MSN the default home screen of Windows 8 computers and modernize the look of the search engine Bing, MSN Money and Bing News, which is being optimized for Microsoft's Surface tablets. "We are using Windows 8 platforms to re-imagine digital surface areas. Some of those experiences are naturally ad-funded. That is why advertising is an important business for us," Microsoft president of Web services Qi Lu says at IAB MIXX. Advertising Age (tiered subscription model)
(10/1)
- Can Foursquare turn local search into a cash cow?
Foursquare is evolving beyond the check-in function and trying to establish itself as a mobile local discovery tool, says CEO Dennis Crowley at IAB MIXX. Putting paid promotional updates alongside local search results is an effective monetization strategy that provides utility to the service's users, Crowley says. "A lot of people don't see it as paid advertising; that's the best thing," he adds. SmartBrief/SmartBlog on Social Media
(10/2), GigaOm
(10/1)
- Dermablend demo shows off storytelling prowess at MIXX
L'Oréal Chief Marketing Officer Marc Speicher showed off the power of storytelling in ads during his presentation at IAB's MIXX event. Speicher played a video that showed a man bathing -- only to reveal that he had many tattoos that were covered by L'Oréal Dermablend product. "You just have to tell a story worthy of being told," Speicher explained. Business Insider
(10/1)
| Agency News | | |
|
- Now a WPP agency, AKQA opens 2 more offices
AKQA has opened its fourth and fifth U.S. shops in Atlanta and Portland, Ore. The new member of the WPP group says it will host creative, account and technology services in the new offices, positioned to service existing clients Delta, Turner Broadcasting and Nike, among others. Adweek
(10/1)
| Marketer News | | |
|
- IAB/Moat tests prove interactive value of "Rising Stars"
The IAB's "Rising Star" ad units have increased interaction over older formats by almost 2 seconds, according to a study by IAB and Moat. The units, with names such as "portrait," "sidekick," "billboard" and "filmstrip," were tested against standard online ad units and inspired an average 5.8 seconds of interaction, compared with the 3.9 seconds for standard ads. User interaction was also higher, with 9.6% choosing to play with the Rising Stars, while only 3.9% clicked on older formats. BtoB Magazine
(10/1)
| Interactive Media | | |
|
- Augmented-reality app for product display passes Budweiser test
A Budweiser experiment combining augmented-reality views with NASCAR promotion is a success, writes Christopher Heine. The AB InBev brand deployed an AR-enabled application that allowed people to see product displays differently with their smartphones and tablets and photograph a virtual version of NASCAR star Kevin Harvick. Augmented reality "transforms marketing assets from static pieces to engaging content," says AB InBev's vice president of digital marketing, Lucas Herscovici. An AR app for Bud Light and NFL football is upcoming. Adweek
(10/1)
|
|
| Position Title | Company Name | Location |
| Sr Director, Ad Policy | Yahoo! | Santa Monica, CA |
| Digital Sales Coordinator | gmc | Atlanta/College Park, GA |
| Advertising Operations Technical Lead | Pandora | Oakland, CA |
| Advertising Account Executive | LeadBolt | Los Angeles, CA |
| Account Executive/Sr. AE, East Coast | deviantART | New York, NY |
| Digital Creative Manager | LIN Media | Austin, TX |
| Digital Ad Trafficker | LIN Media | Austin, TX |
| Digital Ad Operations Manager | LIN Media | Austin, TX |
| Account Executive | Yahoo! | Toronto, Canada |
| Regional Director, Sales Development | Pandora | Oakland, CA |
| Business Development Manager-New Initiatives | Pandora | Oakland, CA |
| Strategic Account Manager-Advertising Business Development | Pandora | Oakland, CA |
| Advertising Campaign Manager | Pandora | Dallas, TX |
| RMM Synergy Sales Manager | LIN Media | Multiple Locations, United States |
|
| Click here to view more job listings. |
|
|
| SmartQuote | | |
|
 | Even if you're on the right track, you'll get run over if you just sit there."
--Will Rogers,
American performer, humorist and critic
|
| |
| |
|
Read more at SmartBrief.com |
|
A powerful website for SmartBrief readers including:
|
|
|
|
| |
| |
| | Recent IAB SmartBrief Issues:
- Monday, October 01, 2012
- Friday, September 28, 2012
- Thursday, September 27, 2012
- Wednesday, September 26, 2012
- Tuesday, September 25, 2012
| | | Lead Editor: Jesse Stanchak
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | |
| |
|
| © 1999-2012 SmartBrief, Inc.® Legal Information |
|
