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- Targeted ads help win elections, IAB report says
After lobbying against proposed privacy legislation that could have hampered ad targeting, IAB is letting politicians know how important the practice is to targeting voters, writes Kate Kaye. A report from IAB's Data Council has outlined how the use of voter file information can be used to construct finely tailored messages to specific demographic groups, which can affect fund raising, voter turnout and voter opinions. Openness about methodologies for targeting voters is a new trend, industry observers say. Just a few years ago, many specialized firms were reluctant to reveal their secrets. ClickZ
(10/2)       
| Marketing Trends & Research | | |
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- Digital marketing is the new television at Advertising Week
Digital, mobile and social media ads have become the dominant focus of Advertising Week activity, replacing discussions of traditional marketing methods, write Tanzina Vega and Stuart Elliott. At IAB's MIXX conference, presentations by Facebook's director of pricing and measurement, Brad Smallwood, and Twitter's vice president for global brand strategy, Joel Lunenfeld, typify the shift in attention. Ironically, Smallwood said, marketers have to look at the social network less in terms of clicks than as "a medium akin to television for branded advertising," Vega and Elliott write. The New York Times (tiered subscription model)
(10/2)
- IAB MIXX panelist: Online political ads don't sway voters
A panel at IAB's MIXX conference discussed the influence of digital media on the political season. Patrick Ruffini, the webmaster of George W. Bush's 2004 presidential campaign, says that despite what may be a record $100 million online digital spend by President Barack Obama's campaign, "persuasion advertising online is still very, very unproven in this cycle." But it has proved great for fundraising, Ruffini says. Adweek
(10/2)
| Company Watch | | |
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- Amazon details its advertising ambitions
Amazon broke its customary silence to share a bit of its six-year history in the advertising business during Advertising Week in New York City. "When it comes to advertising, we have applied many of our core tenets by starting with the customer and working our way backwards," said Lisa Utzschneider, vice president of global sales. "We are actually running ads we are proud of." Advertising Age (tiered subscription model)
(10/2)
| Agency News | | |
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- Trust beats tracking for online ads, says Ogilvy creative chief
Online advertisers often have "technology end-runs" that allow them to track and profile people in ways they're uncomfortable with -- but using such techniques is short-sighted, says Ogilvy & Mather North America's chief creative officer, Steve Simpson. Such techniques break trust with the consumer, and brands would do better to take a long view and embrace transparency, Simpson argues. "Advertisers need to stop doing stupid stuff," he says. Adweek
(10/2)
| Marketer News | | |
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- Tumblr exec says ads need to catch the microblogger's eye
Content involving images and animated GIFs works best for advertisers looking to gain attention using the microblogging platform Tumblr, according to Tumblr revenue consultant Rick Webb, speaking at the IAB's MIXX conference. Webb promoted the use of Radar, a user-dashboard ad unit, for such attention-getting animations as spinning Coke bottles. He says Adidas, "The Expendables 2" movie, MTV's "Awkward" and American Apparel have conducted successful campaigns since the company started accepting paid advertising five months ago. Advertising Age (tiered subscription model)
(10/2)
| Interactive Media | | |
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- McLaren unveils concept car with augmented-reality app
McLaren Automotive is using an augmented-reality application to sell enthusiasts on its P1 concept aero car. Both iOS and Android users are instructed to print out a sketch of the model from the automaker's Facebook page, then view it through the app. "Buzz is building around the app, giving many dreamers who did not make it to the Paris Auto Show a chance to spend some time with the McLaren brand," says 5th Finger senior account manager Evan Nicholson. Luxury Daily
(10/3)
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| Position Title | Company Name | Location |
| Sr Director, Ad Policy | Yahoo! | Santa Monica, CA |
| Digital Sales Coordinator | gmc | Atlanta/College Park, GA |
| Account Executive/Sr. AE, East Coast | deviantART | New York, NY |
| Advertising Operations Technical Lead | Pandora | Oakland, CA |
| Advertising Account Executive | LeadBolt | Los Angeles, CA |
| Digital Creative Manager | LIN Media | Austin, TX |
| Digital Ad Trafficker | LIN Media | Austin, TX |
| Digital Ad Operations Manager | LIN Media | Austin, TX |
| Account Executive | Yahoo! | Toronto, Canada |
| Regional Director, Sales Development | Pandora | Oakland, CA |
| Business Development Manager-New Initiatives | Pandora | Oakland, CA |
| Strategic Account Manager-Advertising Business Development | Pandora | Oakland, CA |
| Advertising Campaign Manager | Pandora | Dallas, TX |
| RMM Synergy Sales Manager | LIN Media | Multiple Locations, United States |
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