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October 3, 2012
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Word of Mouth and social media marketing news

  Everybody's Talking About ... 
 
  • Why WOMM pros shouldn't buy fake buzz
    A debate is raging about whether brands should try to buy positive reviews and Facebook likes -- but for ethical marketers the issue is a no-brainer, writes Igor Beuker. Artificial buzz isn't worth much, and the cost of getting caught trying to buy buzz is potentially enormous. "Stick to the WOMMA guidelines and be authentic," Beuker advises. ViralBlog (10/2)
The Spredfast Social Engagement Index Report
Have you ever wondered how your corporate social programs stack up next to other companies? Spredfast has released a full view of the state of corporate social programs in the industry's first Social Engagement Index Report that defines the current state of engagement across social brands. Download the report and find out how you compare to your peers.
  WOMM at Work 
 
  • WOMM is a real game-changer
    Video-game companies have long relied on word-of-mouth marketing to build buzz for new titles -- and that's only increasing as software houses shift their attention to mobile platforms. Word-of-mouth accounts for half of users' discovery of mobile application, making a well-run word-of-mouth marketing division a must-have for mobile-gaming companies. "Given how powerful word-of-mouth can be on mobile, developers should be doing everything in their power to ensure players are talking about their latest games," writes Tom Curtis. Gamasutra.com (10/1)
  • Most Twitter users are brand followers
    Almost 9 out of 10 Twitter users follow at least one brand, says Twitter's vice president of global brand strategy, Joel Lunenfeld, and more than half of the site's users follow at least six brands. That supports the idea that Twitter users are amenable to receiving brand-related content via the service, Lunenfeld says. TechCrunch (10/2)
  • Paycor twins with comedy troupe for viral video campaign
    Paycor has partnered with Chicago's storied Second City comedy troupe for a series of online videos trying to help people find the humor in payroll services. That's a clever approach that's bound to get people talking, writes Grady Winston. "By focusing more on the humor of the content and what the viewer wants, instead of the end goal (which for most people is an online conversion), Paycor succeeds in producing a video that meets both needs," Winston explains. B2C Marketing Insider (10/2)
MA in Public Policy & Administration
Northwestern's MPPA takes deep dives into both policy and administration and builds skills for diverse fields like education, finance, social services and government. Earn your master's degree part-time in online or on-campus classes. Learn more.
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  Building Blocks of Buzz 
  • Go guerrilla to build buzz on a shoestring
    Good guerrilla marketing stunts can help brands to build buzz quickly and cheaply, writes Sally Durcan. Done right, these tactics can even improve a brand's credibility with its fans, she notes. "Exceptional guerrilla marketing will give people remarkable brand experiences with added value and entertainment, which can turn your audience into great brand advocates," she writes. EventMagazine.co.uk (U.K.) (10/2)
  • Should your company be running booths at trade shows?
    Running a trade-show booth can be a great way for brands to generate word-of-mouth among your most dedicated and informed followers, writes Jonathan Catley. Still, there are so many shows around that you'll need to be selective, and to make decisions early in order to score low-cost space on the conference floor. "These types of decisions are best made early in the year, so plan ahead," Catley advises. Sales Prospecting Perspectives blog (10/1)
  Words from WOMMA 
  • Though the temperature is dropping, ROI measurement remains a hot topic
    A common theme in WOMMA's new ROI Guidebook, including the chapter on measuring the impact of combined offline-online programs: in-home parties, is the following: Yes, there are definite challenges posed in measuring the ROI of word of mouth marketing tactics. However, not only can you accurately measure these tactics, you can get started today and proven methods have already been developed and tested. Continue reading on the WOMMA blog.
Learn more about WOMMA ->About WOMMA | WOMMA Summit 2012 | All Things WOMM Blog

  SmartQuote 
There is nothing so agonizing to the fine skin of vanity as the application of a rough truth."
--Edward Bulwer-Lytton,
British politician, poet, playwright and novelist


 
 
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