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- Tumblr launches brand-focused analytics platform
Tumblr announced a preferred third-party analytics platform, via a partnership with Union Metrics. Mining 100 million data points per day, the platform could help marketers to give their clients "evidence how all those cat GIFs translate into raising brand awareness," writes Tim Peterson. Adweek
(10/4), ClickZ
(10/4)       
| Marketing Trends & Research | | |
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- Most voters don't mind online political stumping
 More than half of American voters have seen a political ad online and ranked them alongside radio and newspaper ads in enjoyability, according to a Toluna study. Overall, political advertising is inspiring action in a majority of users, with a third saying the ads prompt them to vote, about 1 in 4 saying they pay more attention to a candidate's campaign or seek out more information, and 11% donating after seeing pitches, yet almost 6 in 10 respondents characterized online ad retargeting as being primarily a "bad thing." Advertising Age (tiered subscription model)/DigitalNext blog
(10/4)
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- What marketers can learn from the steampunk phenomenon
The steampunk aesthetic -- retro-mechanical elements fused with a modern style -- has seen it's popularity swell because of the ability of fans to follow the trend via social media, writes Trevor Davis. Brand marketers can learn from steampunk's emergence how to find new customers. "The advent of social media and sophisticated analytics software enables marketers to identify trends that develop online, and chart how fast they develop and spread via social media from city to city around the world," Davis writes. ClickZ
(10/4)
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| Marketer News | | |
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- Brands hope Turkey Day e-mails will get shoppers talking
Thanksgiving Day is the third-busiest day of the year for sending branded e-mails, with 80% of major retailers planning to send out e-mails while their customers dig into their turkey feasts. That's up from 60% in 2010 and 45% in 2009, with retailers saying Thanksgiving has overtaken Black Friday as the unofficial start of the holiday-shopping season. Internet Retailer
(10/4)
- Remarketing for Search Ads could awaken sleeping keywords
Remarketing for Search Ads is a new Google AdWords feature that works similarly to typical remarketing keyword bidding but shows up as Google search page results, writes Andrew Goodman. The feature could revitalize keyword search campaigns that aren't quite making their numbers by permitting much finer retargeting control. For example, a keyword that's getting too much attention from tire kickers to be worth it could be made to go into action only when shoppers are checking out on your site, Goodman writes. ClickZ
(10/5)
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- Ford went back to the drawing board for C-MAX hybrid spots
Ford's marketing campaign for its new hybrid C-MAX will tap into the Italian animated-line style of cartoonist Osvaldo Cavandoli ("La Linea"). Spots will go up against Toyota's Prius v by boasting of C-MAX's miles-per-gallon ratings and higher horsepower. An online series will tap into "The Hunger Games" phenomenon with comedy videos called "The Hybrid Games," in which events such as passing 18-wheelers are treated as sports competition. MediaPost Communications/Marketing Daily
(10/4), Reuters
(10/4)
| IAB News | | |
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- MIXX 2012 highlights
At the sold-out 2012 IAB MIXX Conference & Expo -- Advertising Week's No. 1 destination -- marketers, ad agency creatives and executives, publishers, technologists, and others came together to explore the digital big bang, caused by the collision of technology and creativity. Find out what powerhouse presenters Marc Andreessen, Co-Founder and General Partner, Andreessen Horowitz; Dennis Crowley, Co-Founder, foursquare; Alfredo Gangotena, Chief Marketing Officer, MasterCard Worldwide; Chris Hughes, Co-Founder, Facebook, and Editor-in-Chief, The New Republic; Nick Law, Global Chief Creative Officer, R/GA; Qi Lu; President, Online Services Division, Microsoft; Sheryl Sandberg, Chief Operating Officer, Facebook; Marc Speichert, Chief Marketing Officer, L’Oréal USA, and many more, have to say about the new university of possibilities for media and marketing. Check out videos, daily recaps, photo highlights and more.
- IAB MIXX award winners revealed
Sherwin-Williams and McKinney took home the coveted Best in Show MIXX Award for "Chip It!" at the October 2 MIXX Awards Gala. Seventy-one distinguished interactive advertising campaigns and single executions in 27 categories were showcased as winners for setting the pace for creativity and impact across all digital marketing. The MIXX Awards is the only competition that evaluates all key facets of interactive marketing -- including strategy, creative development and execution, media placement and integration, effectiveness, and ROI, and the sole interactive awards competition judged by an all-star panel of 31 luminaries. This year's award judging process was further distinguished and amplified by the awards' first-ever Judging Panel Chair, Nick Law, Global Chief Creative Officer, R/GA. View all the winning creative.
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| Position Title | Company Name | Location |
| Sr Director, Ad Policy | Yahoo! | Santa Monica, CA |
| Digital Creative Manager | LIN Media | Austin, TX |
| Digital Ad Trafficker | LIN Media | Austin, TX |
| Digital Ad Operations Manager | LIN Media | Austin, TX |
| Account Executive/Sr. AE, East Coast | deviantART | New York, NY |
| Account Executive | Yahoo! | Toronto, Canada |
| Advertising Operations Technical Lead | Pandora | Oakland, CA |
| Advertising Account Executive | LeadBolt | Los Angeles, CA |
| Digital Sales Coordinator | gmc | Atlanta/College Park, GA |
| Business Development Manager-New Initiatives | Pandora | Oakland, CA |
| Strategic Account Manager-Advertising Business Development | Pandora | Oakland, CA |
| Advertising Campaign Manager | Pandora | Dallas, TX |
| RMM Synergy Sales Manager | LIN Media | Multiple Locations, United States |
| Regional Director, Sales Development | Pandora | Oakland, CA |
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| Click here to view more job listings. |
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