| Word of Mouth and social media marketing news |  |
| Everybody's Talking About ...
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- Study: Real-world WOMM beats social media at building movie buzz
Real-world word-of-mouth is more effective than Twitter or Facebook chatter at drumming up buzz for new movies, a study from Ipsos MediaCT's Motion Picture Group finds. Moviegoers favor face-to-face interactions over digital across all categories of relationship, including family, friends and co-workers, the study found. "We are living in a digital world, but it's not as digital as we think," said Vincent Bruzzese, president of Ipsos' worldwide motion picture group. TheWrap.com
(10/2)
 | The Spredfast Social Engagement Index Report
Have you ever wondered how your corporate social programs stack up next to other companies? Spredfast has released a full view of the state of corporate social programs in the industry's first Social Engagement Index Report that defines the current state of engagement across social brands. Download the report and find out how you compare to your peers. |
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- Green Mountain goes social to promote fair-trade joe
Green Mountain Coffee is working with BzzAgent to promote its fair-trade coffee line, focusing its efforts on an opt-in online forum of consumers who've volunteered to participate in WOMM campaigns. Word-of-mouth has "long been the 'holy grail' of marketing, so being able to initiate that through BzzAgent is very valuable," says brand manager Derek Archambault. DMNews
(10/1)
- Teenager uses WOMM to tackle distracted driving
After New Jersey teenager Nikhil Patel lost two friends to an accident caused by distracted driving, he joined with the DCH Auto Group dealer network to launch a campaign raising awareness of the risks of distracted driving. The campaign used word-of-mouth to build initial buzz among local high-schoolers, then pivoted into social media by asking supporters to complete a slogan and post the results on their Facebook pages. "I wanted to develop a campaign that was not a generic, one-way message," Patel says. Advertising Age (tiered subscription model)/The Big Tent blog
(10/4)
 | Get your employer to fund your MBA
A number of variables factor into the decision to pursue a degree, but many prospective students cite cost as the single largest barrier to earning a degree. Download this white paper to find out what tuition benefits your employer may have and how to ask for help if they don't usually offer this assistance. |
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| Building Blocks of Buzz
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- What marketers can learn from the steampunk phenomenon
The steampunk aesthetic -- retro-mechanical elements fused with a modern style -- has seen it's popularity swell because of the ability of fans to follow the trend via social media, writes Trevor Davis. Brand marketers can learn from steampunk's emergence how to find new customers. "The advent of social media and sophisticated analytics software enables marketers to identify trends that develop online, and chart how fast they develop and spread via social media from city to city around the world," Davis writes. ClickZ
(10/4)
- Chicago restaurant hands out free buns to get diners talking
Chicago's Ann Sather restaurant is famous for its cinnamon buns, which it serves as appetizers -- and if you turn up near closing time, you're likely to be given a whole box of the delicious calorie bombs for free. That's a great way to get diners to tell their friends about the eatery, writes Andy Sernovitz. "Every [bun] they don't sell at the end of the day is useless to them. But when they give it away, it turns into a word-of-mouth-marketing tool," he writes. Andy Sernovitz blog
(10/3)
- Are you rubbing your customers the wrong way?
Eliminating friction is the key to successful word-of-mouth-marketing, says consultant Liz Kislik. Anything that rubs your consumers the wrong way will dampen their enthusiasm and make them less likely to spread the word about your brand, Kislik explains. "If you're giving your customer work to do, you're causing friction. Give them options," she says. Multichannel Merchant
(10/4)
| Words from WOMMA
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| SmartQuote
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 | The lure of the distant and the difficult is deceptive. The great opportunity is where you are."
--John Burroughs,
American naturalist and essayist
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| Associate Publisher: Dena Malouf 202-407-7837 |
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Word of Mouth Marketing SmartBrief Issues:
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