| Word of Mouth and social media marketing news |  |
| Everybody's Talking About ...
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- How to get college students talking about your brand
Word-of-mouth marketing is vital for any brand that wants to make a dent in the college-student demographic -- and fraternities and sororities are the key to on-campus WOMM, writes Gary DeJesus. While the Greek system can be polarizing, it's a tight-knit community through which well-judged messages can spread remarkably quickly. "Just be sure to keep your brand's positioning firmly in mind when reaching out to campus influencers, whether Greek or otherwise," DeJesus advises. MarketingProfs
(10/5)
| WOMM at Work
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- No sour notes for Universal's "Pitch Perfect" campaign
To boost the a capella-themed movie "Pitch Perfect," Universal launched its most aggressive and far-reaching WOMM campaign to date -- and that helped the film net an impressive $5.1 million during its opening weekend from just 335 theaters. The studio plans a wider rollout, hoping the buzz from the initial screenings will convince moviegoers to give the quirky film a chance. "We're very encouraged that our strategy to develop word-of-mouth has come together thus far," says Nikki Rocco, the studio's domestic-distribution chief. Variety (subscription required)
(10/6)
- "Green graffiti" guerrilla stunt fails to make a mark
To get attendees at Oracle's JavaOne conference talking, Windward Studios used power-washers to selectively clean away grime and stencil the company logo onto sidewalks around the conference hall. Only one problem: The sidewalks were already spotless, so the "green graffiti" was almost invisible. "We were terribly disappointed that this endeavor didn't work, but we're glad we tried it. It gave us ideas for other promotions," founder David Thielen writes. The Huffington Post
(10/5)
| Building Blocks of Buzz
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- Fundraisers help charities create word-of-mouth
Charities that let supporters run online fundraisers connected to organized events benefit from significant network effects, with each fundraiser spreading word of the charity's work to an average of 562 people, according to a JustGiving.com analysis. In total, 99% of fundraisers surveyed said they would recommend their event to friends and family. "By encouraging fundraising, event organizers give themselves a powerful word of mouth marketing tool," says JustGiving's Howard Bell. Science 2.0
(10/6)
- How GI practices can create a bellyful of buzz
Gastroenterologists should use a range of WOMM methods to win new patients, says marketing consultant John Emmanuel. Facebook-based community groups, prizes for patients that refer friends or even just signs asking people to spread the word can all help drum up business. "This needs to be creative," Emmanuel says. BeckersASC.com
(10/5)
- Why SMBs should go digital to win referrals
Consumers tare "the referral engine for companies everywhere," says Annie Tsai of Demandforce. To capitalize on that trend, small businesses should use digital tools such as social media, e-mail outreach and online reputation management, Tsai argues. "Traditional small businesses need to have a voice. And in order to do that, they need to be online," she says. Small Business Trends
(10/5)
| Words from WOMMA
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- Technology Platforms -- Helping Enterprises Leverage This Social World
People talk about companies, products and services on social media and blogs, over their phones, via email, and in person. People can now voice their opinions easily and often -- and they do. Entrepreneurs are building new technology platforms designed to help enterprises leverage these trends in order to drive real value. As I see it, there are three main categories of technology platforms that have emerged. Keep reading on our blog.
| SmartQuote
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 | The ability to deal with people is as purchasable a commodity as sugar or coffee and I will pay more for that ability than for any other under the sun."
--John D. Rockefeller,
American industrialist and philanthropist
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