News for advertising, marketing and media professionals | |
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- Do Facebook users want a "want" button?
Facebook is working with seven major retailers to test a feature that lets users click a "want" button to create "wishlists" of desired products. "People will be able to engage with these collections and share things they are interested in with their friends. People can click through and buy these items off of Facebook," the social network said in a statement. Reuters
(10/8), VentureBeat
(10/8)
Company Watch | | |
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- SMB marketers say Google has edge over Yahoo, Bing
Web users searching for local info favor Google, according to a Chitika Insights study. Around 43% of Google searches are focused on local services and products, compared with a quarter of Yahoo and Bing searches. Combined with Google's bigger share of overall searches, that makes Google traffic a must for local businesses, Chitika argues. MarketingVOX
(10/8)
- How BuzzFeed reinvented the water cooler
BuzzFeed is winning over brands with sponsored-content deals and the promise of viral buzz. Quirky galleries and lists run on BuzzFeed's site with subtle color-coding to mark them as sponsored content, and brands benefit from the extra attention as the branded stories are shared on Facebook and Twitter. "We want to own the water coolers. And BuzzFeed is probably the biggest water cooler that exists right now," says Virgin Mobile brand-marketing chief Ron Faris. The Wall Street Journal
(10/7)
- Report: Viewable-ad standards mean slowdown for online marketers
The rise of the "viewable impression" standard, which helps brands ensure their online ads are displayed in places where they can actually be seen by consumers, will entice brands to pay more for high-quality online advertising, but will mean a slowing of the sector's overall growth, Forrester reports. Ad rates will increase 76% by 2017 to $4.68 per 1,000 impressions, but annual growth in overall online ad revenues will dip below 20%. Advertising Age (tiered subscription model)
(10/9)
Agency News | | |
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Marketer News | | |
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- U.K. enjoys record first-half ad growth in online, mobile
Online and mobile ad revenue in the U.K. reached a record high of about $4.15 billion during the first half of 2012, according to a survey from Internet Advertising Bureau UK and PwC. The introduction of larger mobile screens, as well as the consumer goods and financial services sectors led the surge, accounting for about a third of the ad spending. Reuters
(10/8)
Interactive Media | | |
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- Intel, Toshiba score viral hit with body-swapping Web series
To promote a new laptop, Intel and Toshiba hired Pereira & O'Dell to create a Web series telling the story of a man looking for love while waking up in a different body each day. That conceit let the company cast dozens of ordinary people in the lead role, creating buzz that eventually saw the video series score 55 million views. "What we've learned is that viewers will come for the innovation of a project like this, but they will stay for the story. The story matters a lot," says Pereira & O'Dell co-founder PJ Pereira. ClickZ
(10/8)
Editor's Note | | |
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Correction
In Monday's edition of IAB SmartBrief, the "Making Measurement Make Sense" initiative mentioned in an item was incorrectly identified. This is an initiative released by the Interactive Advertising Bureau, Association of National Advertisers and American Association of Advertising Agencies. SmartBrief regrets the error.
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Position Title | Company Name | Location |
Sr Director, Ad Policy | Yahoo! | Santa Monica, CA |
Account Executive/Sr. AE, East Coast | deviantART | New York, NY |
Digital Sales Coordinator | gmc | Atlanta/College Park, GA |
Digital Creative Manager | LIN Media | Austin, TX |
Digital Ad Trafficker | LIN Media | Austin, TX |
Digital Ad Operations Manager | LIN Media | Austin, TX |
Account Executive | Yahoo! | Toronto, Canada |
Advertising Operations Technical Lead | Pandora | Oakland, CA |
Advertising Account Executive | LeadBolt | Los Angeles, CA |
Regional Director, Sales Development | Pandora | Oakland, CA |
Business Development Manager-New Initiatives | Pandora | Oakland, CA |
Strategic Account Manager-Advertising Business Development | Pandora | Oakland, CA |
Advertising Campaign Manager | Pandora | Dallas, TX |
RMM Synergy Sales Manager | LIN Media | Multiple Locations, United States |
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| Recent IAB SmartBrief Issues:
- Monday, October 08, 2012
- Friday, October 05, 2012
- Thursday, October 04, 2012
- Wednesday, October 03, 2012
- Tuesday, October 02, 2012
| | | Lead Editor: Jesse Stanchak
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