| News for advertising, marketing and media professionals |  |
- Digital is everyone's job, says ad agency
Swedish ad agency Honesty is scrapping all of its digital-related job titles in a bid to underscore to workers that everyone at the company is expected to master and make use of online marketing techniques. The shift is about eliminating any remaining excuses staffers might have to avoid using digital tools, says CEO Walter Naeslund. "It just doesn't make sense anymore to have separate staff to handle a separate area which is inherently impossible to separate from anything else," he explains. Advertising Age (tiered subscription model)
(10/29)       
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A number of variables factor into the decision to pursue a degree, but many prospective students cite cost as the single largest barrier to earning a degree. Download this white paper to find out what tuition benefits your employer may have and how to ask for help if they don't usually offer this assistance. |
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| Marketing Trends & Research |  |  |
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- More retailers look to make big bucks with Web ad platforms
Amazon's third-party ad platform got plenty of attention at Advertising Week, but the fact is that many retailers are now running similar experiments, says Jay Habegger, co-founder and of the OwnerIQ ad network. Best Buy and Wal-Mart both already repackage their website visitors for display-ad buys elsewhere on the Web. "A year ago, the effective media dollars deployed against audiences of other brands was effectively zero. ... Five years from now, it will be in the hundreds of millions of dollars," Habegger says. Adweek
(10/30)
- Tablet users spend two-thirds of their time on gaming
 More than two-thirds of time spent on tablets is on gaming, according to a Flurry Analytics survey comparing smartphone and tablet use. Though gaming was also the most popular activity on both platforms, social networking was more popular on smartphones, tablet users spent a greater share of their time on the device with gaming than smartphone users. The marked use of tablets as second-screen devices in the evening foreshadows a battle for the living room between tablet makers such as Apple and Google and those making set-top boxes such as Nintendo, Sony and Microsoft. TechCrunch
(10/29), MediaPost Communications/Online Media Daily
(10/29)
- Ad execs see friends and foes in both political parties
No matter who wins during the election next week, a "less activist agenda" by Congress would help the advertising industry, says the 4A's executive vice president of government relations, Dick O'Brien. He says that would be a welcome change from the "intense legislative and regulatory activity" of the first two years of President Barack Obama's administration. Other observers say that when it comes to issues such as Internet privacy regulation, there are friends and foes of the advertising industry on both sides of the aisle. Advertising Age (tiered subscription model)
(10/29)
| Company Watch | | |
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- How Google makes $100 million a day from search ads
Google is making $100 million a day from its search-advertising business, accumulating 237.9 million ad-clicks on a total of almost 30 billion ad impressions from search and display ads, according to WordStream data. Companies in finance, tourism and shopping spent the most on Google ads, this article notes. ClickZ
(10/29)
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- Scion contest lets creative youth vie for motivating prizes
Toyota is using its "What Moves You" campaign to reinforce its standing as a supporter of young musicians, artists and other creative entrepreneurs. A new campaign solicits video pitches from 18- to 35-year-olds to win a personal business mentor consultation, $10,000 and a Scion vehicle, with runners-up winning $1,000 grants. "Part of the campaign comes from research we did that found nobody knew about what Scion has been doing. And we knew [Scion] was bothered by it," says Attik Creative Director Ron Lim. MediaPost Communications/Marketing Daily
(10/29)
| Interactive Media | | |
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- Four Seasons wants lovers to count the days to getaways
A Four Seasons Hotels and Resorts online and application-driven campaign dubbed "The Spark" focuses on couples planning romantic vacations. A "Countdown to Romance" Facebook app helps couples plan vacation activities in advance and provides a countdown clock and wall reminders. "We felt it was a great time of year to remind guests to fall in love all over again at Four Seasons," says Four Seasons' manager of social media marketing, Felicia Yukich. ClickZ
(10/29)
| IAB News | | |
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- IAB Digital Media Sales Certification: Last Test Window of 2012 Ends Soon
As a subscriber to IAB SmartBrief, you know how important it is to stay on top of current trends and be in the forefront of interactive advertising. Take the next step and be recognized as an expert in the field by taking the IAB Digital Media Sales Certification exam, the gold-standard for sellers of advertising. It's rapidly becoming a competitive tool for sales teams and individuals worldwide. This certification is unlike any other today -- created by our industry, for our industry. The last test window of 2012 runs from Oct. 1 until Nov. 14. Apply today. Showcase your experience, knowledge, and competency in digital media sales.
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