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| Agency News | | |
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- McCann wins AOL assignment and ponders where to place it
McCann Worldgroup has won an assignment for digital customer-relationship management from AOL, after a review. The agency will have to find some place within the network that doesn't conflict with twofifteenmccann's rival Microsoft account, which includes award-winning Xbox advertising. Adweek
(11/8)      
| Creative | | |
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- SodaStream partners with Alex Bogusky, launches global campaign
Israeli company SodaStream has introduced its first global campaign, centered around a short animated film that encourages consumers to get rid of soft drinks in favor of carbonated drinks made with SodaStream. The company is working with Alex Bogusky, who "helped define the mission and purpose that will be the message of the SodaStream brand, which is rooted in social and environmental responsibility," said Ilan Nacasch, chief marketing officer. Advertising Age (tiered subscription model)
(11/8)
| Trends & Research | | |
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- Internet-connected TV viewers see ads as a form of content
More than half of consumers in Internet-connected TV homes consider interactive ads a form of content "containing useful and valuable information," according to a Parks Associates study commissioned by Rovi. About 87 million households in North America will be connected-TV homes in four years, the study predicts. "Consumers are more receptive to advertising that takes this brand-infused approach," says Rovi's senior vice president of worldwide advertising, Jeff Siegel. MediaPost Communications/MediaDailyNews
(11/8)
| Marketer News | | |
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- Marketers expand programs to celebrate Veterans Day
Marketers are moving beyond the mundane mattress discount this Veterans Day. Coca-Cola and JPMorgan Chase have expanded programs for hiring veterans. The USO has signed new sponsors of the Grant a Wish for Our Heroes program, including American Crew, AOL, ESPN and Old Navy. Heinz has brought well-wishing into the digital era, allowing consumers to scan QR codes on ketchup bottles to send "thank you" greetings to members of the military serving abroad. And Boeing is running an old-fashioned tribute spot this week. The New York Times (tiered subscription model)/Media Decoder blog
(11/8)
- McDonald's monthly sales slip shows competition is "fighting back"
Competition by rivals advertising new menu items is cited as one reason for McDonald's first monthly sales drop in nine years. Global October sales dropped 1.8% for restaurants open more than 12 months, and U.S. sales were down 2.2%. CEO Don Thompson has said that the company next year would increase promotion of its Dollar Menu and introduce their own new items. Telsey Advisory Group analyst Peter Saleh said, "McDonald's has been taking share from everyone for many, many years. [The competition is] fighting back a little bit." Advertising Age (tiered subscription model)
(11/8)
| Technology | | |
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- The Gap's postcards to bring social connections into real world
The Gap is partnering with Sincerely, makers of the Postagram application, to let its customers send printed postcards to their Facebook contacts. Users will be able to enter a short message and select a photo to be printed on the postcards, which will also feature a promotional QR code and Gap logo. VentureBeat
(11/8)
| Association News | | |
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Leading the Charge: Senior Agency Management Skills for a Changing Industry
Agency management has always been about getting things done and keeping clients happy. Sweeping industry changes, however, have produced greater agency specialization and heightened competition. In turn, this has raised client expectations and made it more difficult to attract and develop top talent, particularly challenging since agencies are trying to do more with less head count. The 4A's workshop "Leading the Charge," Nov. 29 in Chicago, will provide in-depth guidance on the skills needed to lead in the current environment.
Registration is open to both 4A's members and non-members. Visit our website to learn more about the program and to sign up today.
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Directory of Media Resources Discounted for 4A's Members
The aim of research, whether manual or online, is to insure that advertising dollars are being spent wisely to reach the right people at the right time at the lowest cost. With more data available every day, the challenge facing media planners is to find the right sources needed to construct and evaluate media campaigns using all available media outlets.
This directory is an update of the media resources companies that offer special discounts to 4A's members; most offers are good until Dec. 31, 2014. (Please note that individual companies provide details of services and discount listed.)
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