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 | 5 Key Steps to Social Media Engagement
You have an active presence on social channels, but now what? Sharpen your social engagement skills with a new guide on how to amplify social interaction. You’ll learn the 5 key steps to engagement, including how to plan, listen, communicate, measure, & test and improve in this new whitepaper by Marketing Profs. Download 5 Key Steps to Social Media Engagement. |
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| Network Update | |
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- Facebook's Friendship Pages get an update
Facebook's Friendship Pages, one of the last relics of the site's old-school profile view, have been updated to match Timeline features. The update makes it harder for users to filter relationship events, but easier for them to curate and control the way their relationship page appears to others. VentureBeat
(11/8)      
|  | Get ahead as a Communication Professional
AI is becoming a major player in communicators' daily lives. It's crucial to discover how and where it can help and hurt your communication efforts. Three Purdue experts explain why you shouldn't put off learning more about this futuristic tool. Download the White Paper » |
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- Gap postcards aim to bring social connections to life
The Gap is partnering with Sincerely, makers of the Postagram application, to let its customers send printed postcards to their Facebook contacts. Users will be able to enter a short message and select a photo to be printed on the postcards, which will also feature a promotional QR code and Gap logo. VentureBeat
(11/8)
- Goodreads helps book publishers to build buzz
The Goodreads social network aims to be Facebook for avid readers -- and a word-of-mouth-marketing engine for publishers and authors, says CEO Otis Chandler. One author won a big book deal with Simon & Schuster after using the site to run giveaways and woo book bloggers. "It really just illustrates how important it is to get word-of-mouth and buzz going as early as possible," Chandler says. Digital Book World
(11/8)
- Twitter map tracks social media use in NYC during Sandy
A map of geo-tagged tweets tracks New York residents' response to the arrival of Hurricane Sandy. The map shows tweets were spread relatively evenly throughout the city, and suggests that people caught in genuine emergencies were unlikely to reach for their smartphones, this article notes. FastCoDesign
(11/7)
- Dow Chemical discovers how to teach scientists to love social media
Dow Chemical's researchers live in a "black and white" world of facts and numbers, so to get them involved with the company's social media outreach, digital chief Abby Klanecky needed to show hard evidence that their efforts would be rewarded. Klanecky built social maps to show scientists the potential connections they were missing out on, and gave them clear ground rules and standards of behavior for online conversations. SmartBrief/SmartBlog on Social Media
(11/9)
 | For brands to be relevant to consumers, they have to develop a new way of interacting with consumers."
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Recent SmartBrief on Social Media Issues:
- Thursday, November 08, 2012
- Wednesday, November 07, 2012
- Tuesday, November 06, 2012
- Monday, November 05, 2012
- Friday, November 02, 2012
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
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