| Location in the Language of Business |  |
| Location Ecosystem
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- Why GIS Day matters
Today is GIS Day and events are being held around the world to help educate people about all the powerful and important applications of geospatial information systems. "Events like GIS day provide an opportunity to bring the GIS community together and remind us of all the powerful applications that geographic data helps to fuel. But as individuals and organizations we should strive to discover the location dimension of everything, every day," this article notes. LBx Journal
(11/14)
    
| Industry Applications
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- NG9-1-1 systems must go beyond enhanced call services
Next generation 9-1-1 needs to have enhanced services such as text, video and data but also must go beyond that to offer high-level location capability that can pinpoint the precise origin of a 9-1-1 call such as which floor in a high-rise building, according to TMCnet's Rory Lidstone. To accommodate the new technology, businesses, schools and government facilities still need to improve their NG9-1-1 readiness. According to data from NENA, 25 million of the 240 million 9-1-1 calls made annually come from multiline telephone systems. TMCNet.com
(11/5)
- How location data helped break the Petraeus scandal
Former CIA Director David Petraeus' affair was discovered in part because of location data encoded in a series of alleged harassing e-mails that his mistress sent to another woman. The location data in the e-mails helped establish the identity of sender as Paula Broadwell, leading to a warrant to monitor her e-mail, which eventually would lead to her affair with Petraeus being uncovered. "Email, information-wise, says as much about its sender as its receiver. The messages' metadata had told investigators what they needed to know, even if they weren't looking to know it in the first place," this article notes. The Atlantic
(11/2012)
| Business Strategy and Planning
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- Connect physical and digital to make location data meaningful
 It takes more than longitude and latitude information from mobile devices to determine where users are, says David Shim, founder and CEO of location analytics firm Placed. Shim says Placed uses a variety of location data, including accelerometer, gyroscope and compass information, to compile data clusters. The data then must be contextualized to pinpoint where users might actually be so marketers can target ads more effectively. ClickZ.Asia (Hong Kong)
(11/13)
- Why location info is key in retailers' mobile campaigns
More than 4 in 10 mobile campaigns for the retail and restaurant sector the first half of the year included a store locator, according to a Millennial Media study, indicating the importance of mobile in driving in-store traffic. The large share of campaigns with location information for the sector "was significantly higher than our platform average and shows how advertisers are dedicated to ensuring consumers can always find the closest location, no matter where they may be," said Marcus Startzel, general manager of North America at Millennial Media. Mobile Marketer
(11/13)
- How to leverage location data to connect with customers
To take advantage of SoMoLo -- also known as Social Mobile Local -- trends in marketing small businesses must have a mobile-friendly online presence, claim their locations on applications such as Foursquare, and use location data to track customers online and offline. "The real power behind the SoMoLo concept is connecting with consumers where social, mobile and local intersect," Joe Ruiz writes. B2C Marketing Insider
(11/7)
| Industry Association News
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- Location infographics
 For infographics on location-based services, the location ecosystem, and geospatial technologies from history and evolutions to current market drivers click the headline.
- Get involved in the Location Data Privacy Initiative
Because location data is everywhere, even in your e-mail communications -- as revealed by the David Petraeus scandal -- location data privacy matters. Location Forum members recognize individuals are concerned about the location-tracking capabilities of various location-based services and mobile devices, and responsible businesses take location data privacy seriously. Location data privacy management should be a competitive advantage, not a regulatory burden. Get involved in the Location Data Privacy Initiative.
| SmartQuote
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 | The best way to find out if you can trust somebody is to trust them."
--Ernest Hemingway,
American author and journalist
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Location SmartBrief: Business Game Changer Issues:
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