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November 16, 2012
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  • Van Heusen tackles slovenly male youths with football play
    Van Heusen is trying to capture the attention of 18- to 34-year-old men who are typically uninterested in fashion but demanding of comfort with an Institute of Style, football-centered campaign. Ads will include Hall of Fame players as well as current stars to promote the idea of going from "schlub to swagger." Humorous online videos were created in collaboration with the Funny or Die website. The edgy approach is new for a brand that in the past has associated with such dapper celebrities as Jimmy Stewart and Bob Hope. The New York Times (tiered subscription model) (11/15) LinkedInFacebookTwitterEmail this Story
We've changed our name. Not what we stand for.
The Audit Bureau of Circulations is now the Alliance for Audited Media. An alliance for informed decisions, more intelligent data, and industry professionals who know smart media is audited media. It's all about publishers, advertisers and agencies coming together to bring accountability and confidence to the new world of media. Watch the video at auditedmedia.com/TheNewABC
  Agency News 
  • SapientNitro hires Chris Hall as Southeast managing director
    BBDO's Atlanta CEO Chris Hall has been named the managing director of SapientNitro's Southeast region, replacing Rob Milstead. The agency's managing director in North America and Europe, Alan Wexler, expects Hall to help the agency navigate the "impact of what digital is having on our lives and how people communicate with each other and how brands move from pure traditional [marketing] to more experience-oriented relationships." Advertising Age (tiered subscription model) (11/15) LinkedInFacebookTwitterEmail this Story
  • Other News
  Creative 
  • Other News
  Media 
  • New NBCU ad chief remakes exec team
    NBCUniversal, under new ad sales chief Linda Yaccarino, is restructuring its executive ranks. The changes include promoting Dan Lovinger, head of ad sales for Telemundo Media, to executive vice president of cable ad sales for all of NBCU's networks; hiring Turner executive Trish Frohman to helm a new ad sales strategy unit; and naming Alison Tarrant, formerly of the CW, to lead client solutions for the Cable Entertainment unit. Adweek (11/15) LinkedInFacebookTwitterEmail this Story
  Trends & Research 
  • The future is programmatic, Web marketers say
    Programmatic buying is changing the balance of power between Web publishers and advertisers, experts say. Marketers are increasingly focused on tracking consumers across the Web rather than buying up space on specific sites, with programmatic bidding now accounting for about 10% of all online display advertising. "It's allowing advertisers to assign value to media rather than publishers," explains Ben Winkler, chief digital officer at OMD. The New York Times (tiered subscription model) (11/15) LinkedInFacebookTwitterEmail this Story
  Sponsored Content 
 

  Marketer News 
  Technology 
  • Ads get personal with Adobe's Project Primetime platform
    Adobe has converted its Auditude acquisition into a multichannel video content platform called Project Primetime. Enabled by MediaWeaver, the platform allows for the flowing of ads into linear, live and on-demand videos via single-platform distribution. Tied to other Adobe products, audiences can be segmented and targeted such that, for example, "Coke could make sure that a mom watching the Olympics on her tablet would see an ad that’s different from the one shown to a teenager watching on her iPod Touch and also different from the one shown to a twentysomething watching on Xbox," writes Tim Peterson. Adweek (11/15) LinkedInFacebookTwitterEmail this Story
  Association News 
  • 4A's Pittsburgh Council Provides Senior Agency Management Skills for a Changing Industry
    Agency management has always been about getting things done and keeping clients happy. Sweeping industry changes, however, have produced greater agency specialization and heightened competition. In turn, this has raised client expectations and made it more difficult to attract and develop top talent, particularly challenging since agencies are trying to do more with less head count. The 4A's workshop "Leading the Charge," Nov. 27 in Pittsburgh, will provide in-depth guidance on the skills needed to lead in the current environment.

    Registration is open to both 4A's members and non-members. Visit our website to learn more about the program and to sign up today. LinkedInFacebookTwitterEmail this Story
  • Directory of Media Resources Discounted for 4A's Members
    The aim of research, whether manual or online, is to insure that advertising dollars are being spent wisely to reach the right people at the right time at the lowest cost. With more data available every day, the challenge facing media planners is to find the right sources needed to construct and evaluate media campaigns using all available media outlets.

    This directory is an update of the media resources companies that offer special discounts to 4A's members; most offers are good until Dec. 31, 2014. (Please note that individual companies provide details of services and discount listed.) LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
One thing I am convinced more and more is true and that is this: The only way to be truly happy is to make others happy. When you realize that and take advantage of the fact, everything is made perfect."
--William Carlos Williams,
American poet and physician


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