| November 21, 2012 | News for women business owners |
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- Unlocking the power of women entrepreneurs
Women are receiving the majority of college degrees, but men are still launching more high-growth businesses, writes Jennifer McFadden, co-founder of Skillcrush. This problem could be addressed by creating offline and online networks that help aspiring entrepreneurs gain access to the information and mentoring they need to be successful, she writes. FastCoExist
(11/20)     
| Business Trends | | |
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- Why the world needs to support women business owners
Women entrepreneurs in developing countries can have a hard time getting the financing or training they need, writes Katharine Tengtio. "[I]t is important that we consider all entrepreneurs, male and female, across the world, and that they all receive equal opportunity and support," she writes. The Huffington Post
(11/19)
| Small Business Spotlight | | |
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- Startup provides financial planning for the masses
A 3-year-old company called LearnVest is helping users get a handle on their finances by providing them with a free tool to monitor their spending and giving them access to certified planners. "Financial planning shouldn't be a luxury. It should be accessible to everyone," said Alexa von Tobel, the company's founder. The company has brought in more than $20 million in funding and it adds as many as 5,000 members a day. Fox Business Small Business Center
(11/20)
| Social Media Buzz | | |
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- Running a successful content marketing campaign
When it comes to content marketing, blogging isn't the only way to build enthusiasm for your business, Daniel Vaczi of Adhere Creative writes. "Your goal should be to boost conversion rates, and depending on the type of business you run, you may find stronger success with one content channel over another," he writes. Be sure to include a section to address frequently asked questions, and emphasize how your company can help consumers. B2C Marketing Insider
(11/19)
| NAWBO (R) News | | |
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"Shop small" on this year's Small Business Saturday
American Express OPEN and partners such as NAWBO® are raising awareness about the importance of shopping at small businesses this month. Last year, more than 100 million people shopped small on Small Business Saturday. This year, the day dedicated to helping small businesses and their communities is this coming Saturday, and you can help make the day even bigger.
| Technology | | |
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- Free apps to help you with business tasks
A number of free software tools are available to help you run your business. For example, an application called Smartr can allow you to track your business contacts, and Kingsoft Writer can handle your word processing needs. iMedia Connection
(11/19)
| Best Practices | | |
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- Why coaching is a critical part of leadership
Coaching your employees, which involves praising them when they do well and correcting their behavior when they don't, is a key part of being a leader, Peggy Carlaw of Impact LearnÂing SysÂtems writes. "It is not easy to tell someone that they did something wrong or are not behaving per company guidelines, but avoiding such issues will affect your team's productivity and morale," she writes. B2C Marketing Insider
(11/20)
| Lifestyle | | |
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| Editor's Note | | |
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SmartBrief will not publish Friday
In observance of Thanksgiving in the U.S., NAWBO SmartBrief will not be published Friday, Nov. 23. Enjoy the holiday!
| SmartQuote | | |
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 | If the only prayer you said in your whole life was 'thank you,' that would suffice."
--Meister Eckhart,
German theologian and philosopher
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| About NAWBO® |
Founded in 1975, NAWBO® propels women entrepreneurs into economic, social
and political spheres of power worldwide. Thirty years later, NAWBO® is
still the only organization that solely represents the interest of women
entrepreneurs in all industries. NAWBO® and Women Mean BusinessTM are
registered trademarks of the National Association of Women Business
Owners. For more information, please visit www.nawbo.org.
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| | Recent Nawbo® SmartBrief Issues:
- Monday, November 19, 2012
- Friday, November 16, 2012
- Wednesday, November 14, 2012
- Monday, November 12, 2012
- Friday, November 09, 2012
| | | Lead Editor: Brooke Howell
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