News for the advertising, media, and marcom industries | |
Top Story | | |
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Agency News | | |
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- Organic lures David Bryant back into agency world from Google
David Bryant is returning to the advertising business after a stint at Google to become the chief creative officer at the digital marketing agency Organic. "It's an exciting time to be a creative when technology, strategy and creativity are all so interconnected," says Bryant, a veteran of Wieden+Kennedy, Digitas and Tribal DDB. Adweek
(11/20)
Creative | | |
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- "Happy Honda Days" spots lighten up the holiday pitch
Honda's humorous "Happy Honda Days" year-end holiday event spots through RPA eschew the hard sell in favor of light humor to pull last-minute sales out of a traditionally slow season for dealers. "These are humorous and relatable stories filled with colorful characters -- mischievous kids, moocher roommates and hard-to-read fathers-in-law -- that will hopefully be more entertaining for car shoppers this holiday season," says RPA Assistant Creative Director Sarah May Bates. MediaPost Communications/Marketing Daily
(11/20)
- Spot for eBay Christmas shopping highlights use of mobile app
A Christmas spot for eBay by Venables Bell & Partners shows a girl getting a real pony as a present, and when it turns out to be a nightmare, her parents use eBay's mobile application to get a toy version as a last-minute substitute. "The ad achieves a few things: It shows eBay has the hottest new toys, that its mobile app is ready when you are, and that the company knows what families go through at the holidays," writes Tim Nudd. Adweek
(11/20)
Trends & Research | | |
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Marketer News | | |
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- Lagerfeld captures Rolls-Royce for exhibition series
Rolls-Royce Motor Cars is featuring an exhibition at its corporate headquarters in England of photographs of its automobiles by famous Chanel art director Karl Lagerfeld. "I think his photographs and Rolls-Royce complement each other beautifully," says Andrew Ball, Rolls-Royce corporate communications manager. The exhibit is part of a series that has included Isaac Julien, John Zinsser and Marie-Jo Lafontaine. Luxury Daily
(11/20)
Association News | | |
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How to Become a More Valuable Partner to Your Clients
Agencies must find new sources of revenue and cultivate new ways of creating value by moving further up the client value chain. The services that come into play at the tail end of that chain -- promoting the brand -- are unfortunately increasingly viewed as the commoditized by the client community. To become more valuable to clients, agencies must step back and approach all of the four Ps of marketing -- not just Promotion, but Place, Price, and of most importance, the Product itself.
Tim Williams, founder of Ignition Consulting Group, will provide a broadened perspective of the kind of value you and your agency can create value for your clients, putting you in a position to recommend and pursue new opportunities for incremental revenue for the agency. Become more valuable to your clients and join us on Dec. 7 for this 4A's webinar.
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How to Optimize and Maintain a Search Campaign
On Dec. 13, Charles Pinkerton, partner and director of communications insight at The Media Kitchen, will explain why most advertisers are blindly bidding for search terms. In the webinar "How to Optimize and Maintain A Search Campaign," Pinkerton will also explain why paid search has become the most complex media to buy and why optimization and maintenance has become a high-octane high-performance business.
Visit our website to learn more about this webinar program and to sign up today.
Legislative & Regulatory | | |
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- Ocean Spray: Don't ban cranberry drinks in schools
Ocean Spray and others in the cranberry industry want cranberry drinks exempted from a proposed Department of Agriculture plan to limit sugar-sweetened drinks sold on school properties. "Our concern is more the signal a standard that says cranberries are unhealthy sends out to other constituencies," said Ocean Spray CEO Randy Papadellis. "Many people take their cue from USDA in terms of what is healthy." MediaPost Communications/Marketing Daily
(11/20)
Editor's Note | | |
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SmartBrief will not publish Thursday and Friday
In observance of Thanksgiving in the U.S., SmartBrief will not be published Thursday and Friday. Publication will resume Monday. Enjoy the holiday!
SmartQuote | | |
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| If the only prayer you said in your whole life was 'thank you,' that would suffice."
--Meister Eckhart, German theologian and philosopher
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