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- Mobile apps to top $30 billion in revenue this year
Taking into account all sources, income from mobile applications will double this year and top $30 billion globally, according to ABI Research. "Consumers' high interest in apps has for a long time been obvious from download volumes, but it's 2012 that will go down in history as the year when the economic side of the business finally took off. We're no longer talking only about a short-term gold rush; apps have become a major digital industry," said senior ABI analyst Aapo Markkanen. TechCrunch
(11/23)     
| Developer Economics
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- Personal, exclusive content is key to keeping luxury app users
Retaining users is the key to getting the most from mobile applications offered by luxury retailers. And the ability to personalize an app will keep users coming back, as will app-exclusive content that appeals to the loyal customers who are most likely to download a luxury app. This article offers examples from Louis Vuitton, Nordstrom and others. Luxury Daily
(11/26)
- Windows 8 pushes past 20,000-app barrier
About 18,000 of the more than 20,000 applications developed for the new Windows 8 platform are free downloads, according to an update posted last week. "At this rate, the Windows 8 store will easily pass the 30,000 mark before the end of the year, and may even near 40,000 apps," Emil Protalinski writes. TheNextWeb.com
(11/22)
| Toolbox
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- Why HTML5 hasn't lived up to the hype
HTML5 hasn't proved to be the game changer some thought it would be, Spaceport.io founder Ben Savage writes. HTML5 simply isn't robust enough for high-end applications, and mobile-app stores give a big infrastructural advantage to native apps, he explains. "If HTML5 truly is the future, then we're much farther from that future than we thought." VentureBeat
(11/24)
| Regulation & Policy
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- Opinion: E-mail search story is latest to exploit privacy fears
An apparently false CNET story picked up by the conservative website Drudge Report suggesting a Senate initiative would allow 22 federal agencies to read e-mails and other private communications without a warrant represents the problem of how media outlets exploit fear of big business and Big Brother government at once. "[E]very time the media points to smoke without fire, the greater the chance we will tune out genuine privacy threats," Jeff John Roberts writes. GigaOm
(11/25)
| Industry Spotlight
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- Macy's strategy of building a separate parade app pays off
Macy's strategy of creating a separate application to promote its Thanksgiving Day Parade paid off as it reached the top 25 in the iTunes store's Entertainment category. This year, partner MyCityWay added a "Watch at Home on NBC" second-screen feature to the app, which included a live video stream from traffic cameras along the parade route and an "Elf-O-Matic" augmented-reality feature to promote social sharing. Adweek
(11/21)
| App Developers Alliance News
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See you in L.A. for the Variety Entertainment Apps Conference! Register with 25%-off code ADA25
On Nov. 29, the Alliance is partnering with Variety to host the Entertainment Apps Conference. An awards ceremony will follow the daylong conference, which will bring together top digital distribution and marketing execs from the major studios and networks, CE and set-top box makers, technology and platform providers, and developer and content creators. Secure your ticket today at a killer rate by using the code ADA25 when you register.
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