| News about digital retail commerce |  |
 | Webinar: How to Influence the Online Buyer's Purchase Path
Join GSI and our guest Sucharita Mulpuru of Forrester Research for a webinar on Wednesday, December 5 at 2 p.m. EDT. We will review which marketing tactics most influence online shoppers to purchase, provide an update on Thanksgiving weekend trends, and explore how to leverage this data for 2013. Register now! |
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| Online Retail Trends |  |  |
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- How shipping services can help small e-commerce players compete
Big online retailers might have size and volume on their side when negotiating shipping rates, but small players have a growing number of options for providing customers with free and faster deliveries. Services from companies such as ShipStation offer online retailers a one-stop shop with a variety of shipping options. ZDNet
(11/27)     
- Minority consumers boost their online buying
Consumers across all racial groups are spending more on online shopping, according to a survey by The Media Audit, with blacks, Latinos and Asians booking the biggest jump in online buying between 2007 and 2012. The jump is the result of increased buying power that stems from population growth, increased education levels and an increase in entrepreneurship, said Jeff Humphreys, director of the Selig Center for Economic Growth. National Journal
(11/27)
 | Increase your retail acumen
The right tech can boost customer experience with personalization and data. Are you aware of what technology is being used to succeed in retail? Learn how to harness the power of emerging technology. Register Now. |
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- Retailers trade "e-commerce" for "omnichannel"
Consumers aren't ever going to give up brick-and-mortar stores completely, even as they boost their online and mobile shopping -- only about 7% of the $59.1 billion in Black Friday weekend shopping likely stemmed from e-commerce, according to NRF data. The popularity of both physical and digital stores drives the need for retailers to adopt a multi-channel approach that meets customers where they are, says Walmart.com CEO Joel Anderson. Wired.com
(11/27)
- HSN's e-commerce strategy: content, community and commerce
Content, community and commerce drive HSN's retail strategy, with the role of social networks growing increasingly important as a place for the community of fans to gather and share feedback on their purchases, said CEO Mindy Grossman. “The entire experience of shopping has gone through a transformation." Internet Retailer
(11/27)
 | Stop overpaying for address autocomplete
Retailers like Michaels and DICK'S Sporting Goods are switching to Radar for address autocomplete and address validation, saving up to 90%. Radar's address autocomplete APIs are part of Radar Maps Platform, the cost-effective, all-in-one alternative to Google Maps and Mapbox. |
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| Companies in the News | | |
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- Hootsuite CEO: Why Kohl's won Black Friday on Twitter
Wal-Mart had the most Twitter mentions on Black Friday, but Macy's and Kohl's won when it came to positive buzz, with 95% and 92% positive sentiments respectively, according to a study by HootSuite. Kohl's was declared the winner based on the way it used the social medium to interact with customers. Forbes
(11/27)
- Fortune names Bezos Businessperson of the Year
Amazon founder and CEO Jeff Bezos eschews PowerPoint presentations for six-page memos that force his team to think things through clearly. It's one of many illustrations of the way Bezos has built an online retail empire by doing things his way, a path that led him to become Fortune's 2012 Businessperson of the Year. CNNMoney/Fortune
(11/16)
- Kindle demand soared on Cyber Monday
Cyber Monday was a record day for global sales of the seven Kindle-branded e-readers and tablets, Amazon said Tuesday. A $30 discount on the Kindle Fire became Amazon's most successful Cyber Monday deal ever. Internet Retailer
(11/27)
 | Register for Retail's BIG Show by Nov. 30 and save $250
Retail's BIG Show 2013, Jan. 13-16, includes an expanded EXPO, keynotes from top executives at Walmart, Sony, ANN Inc., Coca-Cola and more, and phenomenal networking opportunities you can't get anywhere else. Register now to save $250.
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| Legislative & Regulatory | | |
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| Shop.org Spotlight | | |
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- What tips the scales for customers when online for the holidays
When it comes to holiday shopping in these turbulent times, social and mobile optimization can take a back seat for shoppers looking for more simple pleasures like guaranteed on-time delivery and good deals. Shop.org’s Fiona Swerdlow explains why these were among the highest ranked customer expectations in the recently released 2012 e-Holiday pre-holiday study, and why these fundamental marketing techniques should be front and center of retailer’s holiday plans. Read more. Shop.org Blog
(11/6)
- The online retailer’s guide to video merchandising success
Given the growing popularity, communication potential and opportunities for engagement, video campaigns can help retailers drives clicks, and ultimately, sales. In a recent addition to the Shop.org white paper library, Invodo revisits hypotheses from two years ago to see how best practices in video merchandising have evolved and breaks down the steps that stand in the way of launching a successful video program. Download the white paper.
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Tablets and smartphones now account for more than 17% of all visits to online commerce sites and more than 13% of sales. Source: 
