| News for the non-alcoholic refreshment beverage industry |  |
- O'Brien named Gatorade manager
Brett O'Brien, a 12-year PepsiCo veteran who was vice president of marketing for Mountain Dew, Flavors and Amp Energy, has been named PepsiCo senior vice president and general manager of Gatorade. "Brett is a tremendous leader whose efforts have led to incredible results for our business," said Debra Crew, president of PepsiCo Americas Beverages. Chicago Tribune (tiered subscription model)
(11/28)     
- Starbucks debuts $7 cup of coffee
Starbucks is charging $7 per 16-ounce cup for its new Costa Rica Finca Palmilera, made from a difficult-to-grow varietal called Geisha. "We are now offering more reserve coffees than ever before because of customer demand," said Starbucks spokeswoman Lisa Passe. San Jose Mercury News (Calif.)/Bloomberg (free registration)
(11/28)
 | Delivering integrated food & beverage solutions
With Tetra Pak, you get more than a production line. You get expert advice on every choice along the way— from strategic decision-making & operational efficiency to your sustainability transformation and new product development. Learn more about the many ways to work with Tetra Pak. |
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- Healthy "halo" foods can be high in fat, calories
People often fail to realize that so-called "halo" foods that are advertised as being healthy still can contain high levels of calories, sugar and fat, registered dietitian Ellie Krieger writes. She notes that it's important to read the labels for the fat content for all foods, and to manage portions to control calories. USA Today
(11/27)
 | Win Gen Z with rewards they love
Fetch, America's Rewards App, is the platform Gen Z uses to explore new products, decide what to buy, and share purchases with friends. With more than 11 million receipts shared daily and visibility into over $152B in retail sales, Fetch enables brands to find, win, and retain Gen Z consumers. Gen Z comprises 30% of the Fetch user base, and as the stickiest shopping app for the demographic, the platform is an indispensable partner for brands targeting lifetime consumers. Read the infographic. |
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| Environment Watch |  |  |
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- P&G sachets provide clean water for pennies
Procter & Gamble has pioneered sachets that purify 10 liters of water in 20 minutes, at a cost of three and a half cents per packet. The company is working with humanitarian groups, including World Vision, Care and Save the Children, to deliver the sachets to communities where poor water quality is linked to illness and death. Yahoo/Reuters
(11/29)
 | 2024 SmartBrief Reader Survey
SmartBrief is running a quick five-minute survey to better understand our readers' interests to develop the next iteration of our newsletter. As a thank you for completing the survey, you will be entered to win one of three $150 Amazon gift cards. Start the Survey Now |
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| Marketing Report | | |
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- Report finds social media relationships boost buying
Some 70% of social media users who interacted with brands ended up making a purchase as a result, and 61% say they consider the brands they're connected to first when looking to buy, according to a study from SocialVibe. The study also found that 37% of consumers who connect with brands via social media end up severing those connections, with one-third saying they were getting too many updates. FastCasual.com
(11/28)
| ABA News | | |
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The ABA tweets: Follow us on Twitter
Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev.
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