Spa industry news | |
Spa Spotlight | | |
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Retail Rundown | | |
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Hospitality Trends | | |
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- IPad use is gaining ground in the hotel space
The iPad is fast becoming a standard amenity in hotel lobbies and guest spaces as the industry continues to integrate the device more deeply into its operations. These days, iPads in several hotels are being promoted as tools for guests to check in, to check area information, order room service or reserve a table at the hotel restaurant. USA Today/Hotel Check-in blog
(12/4)
- How hotel retail is evolving with pop-up shops, experiences
When hotels create stores, they aren't just looking to sell merchandise. Instead, pop-up shops in places such as Miami's James Royal Palm hotel are looking to provide guests and customers with an experience. The shop, dubbed "Give," is loaded with merchandise with proceeds that help others. Another example of a niche store is at Hotel Terra Jackson Hole, in Wyoming, which features goods made by local artists. USA Today
(12/3)
Business Best Practices | | |
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Customer Service | | |
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- Get real when marketing to older customers
Customers over the age of 48 are looking for services and products that provide meaningful experiences instead of material satisfaction, writes Jim Gilmartin. To effectively market to this segment, dump the hype, stick with the facts about products and services and tell a compelling story. Most appealing to older consumers are health products and ideas for low-cost travel, Gilmartin writes. MediaPost Communications/Engage: Boomers blog
(12/3)
Water Cooler | | |
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- Women of color often excluded from work-life balance discussions
Women of color are often overlooked in discussions of work-life balance because many experts are unsure how to include them. CV Harquail from Authentic Organizations said women of color are "hyper-visible" because they stand out in mainly white male offices and often must grapple with two different cultures in the office and at home. "This adds additional work-life stress, because the employee has to be two different people -– one kind of person at work, and another kind of person at home," Harquail concludes. The Glass Hammer blog
(12/4)
ISPA Info | | |
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