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- Report cites 10 million regular users of Foursquare
More than 10 million people use Foursquare on an iPhone or Android phone each month, Nielsen's "Social Media Report 2012" says. That suggests that 42% of the 25 million people who've downloaded Foursquare's mobile application are still regular users of the service, Nielsen says. Adweek
(12/5)      
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 | Why Your CRM Needs to go Social.
In this free report, SmartBrief explores how social data provides unparalleled insights into consumer interests and behavior. This data helps brands learn who their customers really are, and how to engage and convert them like never before. Offerpop is happy to present this incisive new study. Download it free! |
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- Instagram may be pressed to make money, CEO says
Instagram could soon be called upon to make a financial contribution to parent company Facebook's bottom line, CEO Kevin Systrom says. Systrom says he recognizes that the service will have to monetize, but that he doesn't yet have a specific strategy to announce. "We don't have any specific plans to share about advertising yet, mostly because we're focused on growing the company as quickly as possible," he said. Reuters
(12/5)
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- Survey: 1 in 10 Asia-Pacific consumers are "super connected"
About 10% of Asia-Pacific consumers are "super connected" social media users, according to a GfK survey of 37,500 consumers in eight Asia-Pacific markets. Such consumers are high-spending tech lovers who share information freely and both post and read reviews about products, the survey found. "Super connected consumers impact businesses in a range of ways, aided by the burgeoning technology industry which enables these consumers to connect faster, more frequently, and more powerfully than ever before," GfK's Jodie Roberts wrote in the study. ZDNet
(12/6)
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- How to calm a disgruntled customer online
A disgruntled customer can do serious damage to a brand, Jennifer MacDonald writes. To de-escalate a situation, respond quickly, apologize whole-heartedly and do your best to engage the angry customer by e-mail or by phone. "Try to get the conversation offline as quickly as possible," MacDonald writes. SmartBrief/SmartBlog on Social Media
(12/6)
- Turning Twitter into an engine of lead generation
Twitter can be an effective tool for lead generation, Jason Miller writes. Use promoted tweets within timelines for timely engagement in conjunction with a gated response page. Running search tweets can yield click-thru rates of 17% or more, depending on the content and the timing, which is best during industry events. Apply the 80-20 rule to limit your self-promotion, and concentrate on conversational reciprocity. Tracking results is easy on Twitter, and essential to keep engaging customers and prospects, Miller writes. Marketo/B2B Marketing and Sales blog
(12/4)
- 4 ways B2Bs can use LinkedIn's Company, Product pages
One of the best ways to take advantage of LinkedIn's new Company pages is by listing all the employees to increase the company's reach, Artillery principal Douglas Burdett writes. Use and track different pages for various products and services to see which ones are raising product awareness. And notice LinkedIn provides its own jobs search engine, and Products pages can serve lead-generation efforts, Burdett writes. B2C Marketing Insider
(12/3)
- Australian leader has some fun with 12/12/12
Australian Prime Minister Julia Gillard has posted a spoof video warning that the Mayan calendar is correct and that the world is about to end. "Whether the final blow comes from flesh-eating zombies, demonic hell-beasts or from the total triumph of K-Pop ... I will always fight for you," Gillard says in the video. The Telegraph (London) (tiered subscription model)
(12/6)
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Recent SmartBrief on Social Media Issues:
- Wednesday, December 05, 2012
- Tuesday, December 04, 2012
- Monday, December 03, 2012
- Friday, November 30, 2012
- Thursday, November 29, 2012
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