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December 28, 2012
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  Best Business Practices 
  • Get a head start on lead generation for the coming year
    With 2013 nearly upon us, Belinda Summers advises making plans now to capitalize in the coming year on trends in mobile device usage and mobile marketing, content marketing and social media usage. Fresh, useful online content will keep search rankings high, and reaching users on mobile devices is essential, but it's still important to embrace face-to-face interaction with prospects and encourage clients to make referrals, Summers writes. B2C Marketing Insider (12/27)   LinkedIn   Facebook   Twitter   Email this Story
  • Mistakes that could harm your sales organization
    Poor decisions by sales leaders could be hurting your company, writes Mark Synek. For example, your business might be in trouble if leaders are too attached to the current structure of the sales organization or if they fail to study the behavior of your buyers. "Without researching how customers make a purchase decision, your sales force could be misaligned," Synek writes. Sales Benchmark Index/Sales Force Effectiveness Blog (12/24)   LinkedIn   Facebook   Twitter   Email this Story
  • Other News
  Industry Insight 
  • 6 voluntary benefits most coveted by employees
    Offering voluntary benefits is an inexpensive way for companies to boost morale, Michael Motyka writes. "The most popular benefits are those which foster health and wellness, and provide for families or individuals in times of need," he writes, noting that disability insurance and life insurance are among the voluntary benefits that employees will be most grateful for. The Employee Benefits Blog (12/27)   LinkedIn   Facebook   Twitter   Email this Story
  • Other News
  Market Trends 
  Health Insurance Plan Company News 
  Vendor Company News 
  AHIP News 
  • Special year-end pricing on AHIP's National Policy Forum
    Register for AHIP's National Policy Forum, March 13 and 14 in Washington, D.C., by noon ET on Dec. 31, 2012 and take advantage of special year-end pricing. Learn from health insurance plan leaders as well as business, health policy, and political speakers as they focus on the political and regulatory issues affecting our changing health care system.   LinkedIn   Facebook   Twitter   Email this Story
  • AHIP PPO Direct – Growing business opportunities
    PPO Direct brings PPO network members exposure to an audience of potential payors and administrators looking to expand their provider network. Cofinity, an Aetna company and a member of AHIP’s PPO Direct program, is a powerful new resource in the health services landscape providing access to best-in-class health related product and services options.   LinkedIn   Facebook   Twitter   Email this Story
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  SmartQuote 
If all misfortunes were laid in one common heap whence everyone must take an equal portion, most people would be contented to take their own and depart."
--Socrates,
Greek philosopher

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