Current News and Ideas for Web Developers and Marketers | |
Top Story | | |
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- Marketers fled to digital to escape election, superstorm
The flood of negative ads during the 2012 election cycle, along with the impact of Hurricane Sandy, led many brands to hunker down and cut back on TV advertising, MarketShare executive Pat LaPointe says. A better strategy, however, was to switch some of the unused TV budget to targeted digital campaigns, LaPointe says. "This allowed them to continue to engage those people who were still in consumption mode vs. those who were largely in survival mode," he explains. eMarketer
(12/28)
Trendwatch | | |
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- 2012 was the year native advertising took off
This is the year that native advertising and content marketing took flight, writes Shane Snow. Brands such as Coca-Cola, Facebook and Red Bull ran creative content-based campaigns that showed ways to move beyond stale social media strategies, and "stood out as models for an industry that's largely on board with content marketing, but still spreading its wings," Snow writes. Advertising Age (tiered subscription model)
(12/27)
Getting the Word Out | | |
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Developer Update | | |
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- Don't be too quick to write off HTML5
HTML5 has gotten a bashing lately from native-app proponents, but a Business Insider report suggests the platform could still emerge as the winner of the native-HTML5 wars. Still, victory won't come quickly. "HTML5 apps will get better, but not as fast as some HTML5 advocates think," this article argues. Business Insider
(12/26)
Design Corner | | |
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Small Businesses & Entrepreneurs | | |
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- SEO firms set their sights on SMBs
SEOMoz's recent acquisition of GetListed suggests that SEO-tool providers are starting to set their sights on small businesses, writes Andrew Shotland. That could prove tough, since SMB customers are notoriously hard to acquire and keep happy. "[A] lot of money is going to be burned learning the hard lessons of Local," Shotland predicts. Search Engine Land
(12/26)
Association News | | |
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On Leadership | | |
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Top five news stories from SmartBrief on Leadership this week. Want more leadership news?
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