Word of Mouth Marketing SmartBrief

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December 31, 2012

Word of Mouth and social media marketing news

Everybody's Talking About ...

Twitter, Nielsen partnership reflects significance of social chatter
Nielsen has unveiled a partnership with Twitter that aims to leverage discussions on the social site about TV programming -- or "social TV chatter" -- in Nielsen's latest TV ratings system. Variety reports that Twitter conversations about TV programming increased 800% in 2012. A study by Trendrr found that Nickelodeon cartoon "SpongeBob SquarePants" generated the most social media activity on its day of air, sparking almost 25 million social-network actions. American City Business Journals/Los Angeles (12/27)

WOMM at Work

Social buzz looks to boost Fab.com's bottom line
Online retailer Fab.com expects to make $50 million from sales made through social networks this year -- about a third of its expected $150 million in total sales for 2012. The company attributes much of its success to an on-site social feed that displays recent purchases made by customers -- and that invites customers to sign in to the website via Facebook. "We are essentially an e-commerce site based on Facebook," said co-founder Jason Goldberg of the site, which opened in 2011. Internet Retailer (12/27)

Kid-friendly alternative to Facebook is growing through WOMM
When Zach Marks' parents barred him from Facebook after finding out he was using the site, the 11-year-old Florida resident decided to create his own social site tailored for children. GromSocial, the website that Marks launched with his siblings three months ago, has already gained 6,800 members around the globe, mainly due to word-of-mouth marketing. "It's amazing how this is all happening and taking off," said Marks' father, Darren, who is himself an entrepreneur and helped his son register GromSocial in March. Florida Today (Melbourne) (tiered subscription model) (12/28)

Building Blocks of Buzz

Make the most of your marketing videos with social media
Creating online videos can be a good way to spread the word about your brand and enhance your social media marketing efforts. It's important to add a call to action to your online videos and to take a customer-focused approach to marketing, Melody King of Treepodia writes. "Allow customers to upload their own videos describing experiences with your products and services, or as responses to your videos," she advises. Duct Tape Marketing (12/20)

3 steps to effective digital WOMM in 2013
Social media networks are transforming the way word-of-mouth marketing spreads about companies online, Angela Bandlow writes in this commentary piece. To maximize your online WOMM efforts in 2013, Bandlow recommends consciously incorporating WOMM into your social strategies, focusing on measuring social return on investment rather than the number of likes or followers you attract, and using a variety of paid, owned and earned media in your strategies. "The consumer has now become a brand's most influential stakeholder, wielding the ability to influence friends and peers significantly more than advertisers," Bandlow explains. MediaPost Communications/Online Media Daily (12/28)

How to become a terrific tweeter
To write better tweets, skip wordy titles in favor of facts and steal from pop culture for instant recognition and resonance, Snapapp CEO Seth Lieberman writes. Find a good rhythm for sending timely tweets, bring in associates for a collaborative feel, and try to inspire interaction by running polls, sweepstakes and contests instead of making your tweets one-sided. BtoB Magazine (12/19)

Words from WOMMA

From 'likes' to ambassadors
Brands were a hot topic on Facebook these past twelve months. Various studies confirmed that consumers are becoming increasingly selective and it's clear that the bar has been raised for social media and you need to be on top of your game. The end goal is obviously to convert online contacts (likes) into active brand ambassadors and several strategies are available to achieve that goal. Read more about these strategies on the All Things WOMM blog.

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