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- Startup to swap equity for social buzz
Frostbox, a U.K. startup that offers Dropbox-style services for social media users, is seeking to build buzz by offering equity to people who generate enough publicity for the company on social channels. People with Klout scores of 60 and higher are invited to claim a slice of the company, with the precise amount determined by how much social media buzz they generate. Mashable
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 |  | Get ahead as a Communication Professional
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- What does 2013 have in store for Tumblr?
Tumblr had a strong 2012, reaching 170 million monthly users and cracking a global list of the highest-traffic websites, but the next 12 months could bring big changes as it seeks to monetize through advertising, to reach new audiences and to demonstrate its value while focusing on content and shared interests rather than user interactions, Ingrid Lunden writes. "[I]f sites like Facebook and Twitter are focused on increasing engagement, then Tumblr has a shot at carving out a different kind of business path," Lunden writes. TechCrunch
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- Facebook dominates social product chatter, study finds
While many Americans choose not to talk on social networks about what products they buy, like or dislike, 63% of those who are willing to share such views prefer to do so on Facebook, according to a study by social business service provider 8thBridge. The study also found that the most popular form of product dialogue on social sites -- used by 38% of respondents -- was to share one's tastes with friends. Brafton.com
(12/28)
- Behind closed doors, doctors warm to social media
A Johns Hopkins study found that about one-quarter of U.S. doctors use social media on a daily basis to find medical information, and 6 in 10 doctors say they seek information on social media at least once a week. About half of the physicians polled said they used private, doctor-only social networks to share information. "It's possible that many physicians feel more comfortable with that type of social media instead of a more public space like Twitter or Facebook," study author Dr. Robert Miller said in a statement. U.S. News & World Report/HealthDay News
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Do you use location-based social tools for local business discovery?
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No |
61.64%
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Yes |
38.36%
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Do you discuss products or brands you enjoy on your social media accounts?
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- Community-management tools for Instagram
Instagram communities can be a powerful tool for brands if they have the right tool kit, Brian Honigman writes. Consider Statigram for community management and Nitrogram for hashtags-based community analytics, he suggests. "Many tools focus on the followers of the account, but it's always more important to dive into how your audience is engaging with your content," Honigman writes. SocialMediaExaminer.com
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- Meet the world's best pickpocket
Professional stage pickpocket Apollo Robbins has turned filching wallets and watches into an art form. Using tricks variously gleaned from street thieves and neuroscientists, Robbins has put together a magic show for corporate audiences in which he wows people while robbing them blind. "Don't worry, I give everything back -- it's one of the conditions of my parole," he jokes as part of his act. The New Yorker (free content)
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 | [D]eleting one's [Facebook] account is now something of a hollow techno-political statement –- the Internet equivalent to moving off the grid to a cabin in the mountains."
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Recent SmartBrief on Social Media Issues:
- Monday, December 31, 2012
- Friday, December 28, 2012
- Thursday, December 27, 2012
- Wednesday, December 26, 2012
- Monday, December 24, 2012
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Contributing Editor: Ben Whitford
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