| Latest news on mobile apps |  |
| Industry Highlights
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- Complexity hasn't stifled PicsArt's success
PicsArt is offering an iOS version of its mobile photo-sharing solution after finding big success by launching on the Android platform first. Its success -- 35 million downloads on Google Play and a higher rating than rivals Instagram and Adobe Photoshop Express -- is also unusual in that it offers complex features not typically considered for mobile apps. TechCrunch
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| Marketing & Monetization
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- Chex Party Mix mixes recipes, social networking
Chex Party Mix is bringing recipes and social networking together in a mobile campaign designed to generate Facebook likes. A tap on a mobile ad for the General Mills brand takes users to the Chex Facebook page, where they can access recipes that Chex periodically posts. Mobile Marketer
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| Wireless Ecosystem
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- Jelly Bean penetrates the market faster than Ice Cream Sandwich
Google's Jelly Bean operating system for Android devices has reached 10% penetration in the smartphone market after six months of release. But because of the ability of carriers to block user updates, almost half of Android users are still employing Gingerbread and about 30% have only advanced to Ice Cream Sandwich, which preceded Jelly Bean. However, Jelly Bean's market penetration has been faster than previous releases, John Koetsier writes. VentureBeat
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| Marketers Needs
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- Mondelez taps 9 mobile startups for in-store marketing push
Mondelez International has chosen nine startup companies from 126 applicants looking to take part in a mobile-technology program aimed at improving in-store marketing. The "Mobile Futures" program could result in a stand-alone company, said Edward Kaczmarek, director of innovation and emerging technology. "We are trying to create something new that solves these broader business challenges but that isn't currently in the market," he said. Advertising Age (tiered subscription model)
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| Developer Corner
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- Facebook allows developers to sell stories more naturally
Facebook is allowing "Flexible Sentences" for the newsfeed headlines, saying less awkward and more detailed syntax will lead to more clicks. Developers should like the feature because "[m]ore descriptive stories give readers a taste of what they can do in an app much better than the shorter, simpler stories available before," Josh Constine writes. TechCrunch
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| Public Policy
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- FTC gives Google's self-promotion strategy the all-clear
Google's promotion of its own products and services in users' search results is fair game, the Federal Trade Commission ruled this week. The ruling was seen as a victory for Google but does include provisions requiring Google to make its AdWords campaigns easier to transfer to rival platforms, and barring Google from scraping content from commercial sites such as Yelp. The search giant also "agreed with the FTC that we will seek to resolve standard-essential patent disputes through a neutral third party before seeking injunctions," legal chief David Drummond wrote in a blog post. Advertising Age (tiered subscription model)
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, USA Today
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| MMA News
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Upcoming webinars:
Mobile Marketers' Dream in 2013: How Apple Passbook Ushers in the Third Mobile Marketing Wave
Passbook is the new mobile marketing imperative: how to leverage it to drive sales, boost loyalty, and increase customer engagement. Passbook adoption will skyrocket in 2013, as Marketers close the books on this Holiday season and gear up for the year ahead. Apple Passbook offers companies a groundbreaking opportunity to engage mobile consumers with coupons, tickets, loyalty cards, membership passes and more -- that are both dynamic and highly relevant (time- and location-aware). Marketers can deliver offers with ease and speed, centralized on their customers' mobile devices, letting them more effectively close the loop from acquisition and engagement, to conversion. Join us online to discuss Passbook strategies and understand: The essential new role of Passbook in the mobile marketing mix; How passes can bolster your existing app strategy -- or offer you a conduit to your customers' phones for the first time; How passes work as powerful "lightweight" apps, that can be updated in real-time; How to easily execute Passbook campaigns without writing code or being a developer. Register to attend.
Going Mobile -- Top 3 Privacy Tips for 2013
Strong privacy practices are no longer optional for mobile applications. Not only are they a requirement dictated by government and app stores, but they are demanded by consumers who weigh privacy heavily in their decision on whether to engage with your app. Why should mobile privacy matter to you? Which industry regulations affect your business? What should you be focusing on in 2013 when it comes to privacy? Join Brian Wiechowski, Director of Business Development -- Mobile Solutions at TRUSTe, in a webinar that will help answer the above questions and also cover the following topics: Mobile Privacy 101: compliance, brand, and consumer engagement; State of the industry: regulation, self-regulation, and consumer behaviors; Your top three priorities for 2013: privacy policies, data collection, and consumer preference. Register to attend.
- MMA Forum San Francisco: This is your roadmap to a successful 2013 mobile strategy
Join us at the San Francisco Forum, Jan. 29-30, to hear from leading marketing pioneers who are blazing the trails with mobile at the center of their broader marketing strategies. Discover how the use mobile data can accelerate the path to purchase, how leading retail brands are using mobile to derive loyalty, how to apply mobile analytics to optimize your campaigns across channels and how to embrace the new mobile connected age to transform not only you're your thinking, but also your business. Walk away from this information-packed 2-day event with your own roadmap for how to effectively infuse mobile into your brand's broader marketing strategy and send you on the right path for 2013 and beyond. Time is running out, register today.
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